Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities

April 2011

You are browsing the archive for April 2011.

And the Winners Are...

April 29, 2011

The recent "State of Corporate Social Media" Survey, produced by Useful Social Media, outlines the latest research and trends in the social media space- including which companies are considered "leaders" in this relatively new medium. The list includes Dell, Starbucks, Coca Cola, Apple, Microsoft and Nike, with an honorable mention to the Aflac Duck.

The survey is quick to point out, however, that these leaders are all B2C. Interesting.

Where are the B2B companies in this space, and why might they not be as successful?

Who Says Online Communities Can't Have Fun?

April 28, 2011

Today, KenCast's Live Streaming Coverage Global Online Community posted a pretty interesting article on their site: An article about the Royal Wedding.

I like when Online Communities take a break from the educational and informative and have a little fun with their online content. Plus, by tapping into the "hot topic" of the week (or century) the article is likely to get a lot of attraction, and search engine traction because if recent Google algorithm changes tell us anything, it's that original, interesting and quality content is king.

To read the article, click here- and enjoy!

Social Media: You Know Your Business Needs To Do It - But How?

April 21, 2011

I love Facebook.  I like knowing what my friends are doing, getting reminders from my favorite bands about upcoming concert dates, and reading the latest gossip.

But using Facebook for the marketing of my company’s products is a whole different ballgame, especially when measurement and quantitative analysis are so necessary but so seemingly elusive through social sites. Still, we need to do it.

SEO-Friendly Rules to Write By

April 19, 2011

In a recent blog, we discussed how to implement “safe” SEO practices on your website to avoid being affected by ongoing search engine algorithm changes, highlighting the need to develop continuous, high-quality and credible content that’s written in an SEO-friendly way.

How do you write “SEO-friendly” content? To find out, I turned to the experts here at TMCnet, who had the following tips and best practices to share based on their experience building Online Communities:

1) Make it Meaningful

This Tax Season- Audit Your Online Community

April 11, 2011

Only in 2011 can you attend a Publisher’s Conference and find sessions focused on SEO and Social Networking. But, as magazine and book companies – like most others across all industries – start moving their content to the cloud, naturally it would be relevant to discuss ways to optimize that content and the company’s presence online. Still, I was surprised at the recent Publishing Business Conference and Expo in New York to find the “Advanced SEO for Magazine Publishers: Maximize the Success of Your Program” session full to the brim with participants, and even more pleasantly surprised to learn the level of SEO understanding magazine and book publishers had who attended this session.

Led by Adam Sherk of Define Media Group, the session covered a few SEO tips I found relevant for not only company websites, but Online Communities as well.

Linking Branding and Thought Leadership Initiatives to Sales

April 5, 2011

From the recent Podcast, “No One Buys Without Trust”: Linking Thought Leadership & Branding to Sales through Online Communities. Listen to the full Podcast Here.  

Rich Tehrani, CEO of TMCnet, recently sat down with Peter Radizeski of RAD-INFO for the second installment of their Online Communities Podcast series.