Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities

May 2011

You are browsing the archive for May 2011.

Are You Creating Enough Online Content for Your Company?

May 27, 2011

By Anna Ritchie

If you’re a marketer, you know how challenging (and sometimes frustrating) it can be trying to keep up with the content demands of your target audience. They're coming at you from Facebook, Twitter, your Online Community sites and more. They crave information. They want to connect with you. 

Are you attending next week's Content Marketing Webinar?

May 20, 2011

Want to learn how to create compelling, engaging and exciting content for your Online Marketing initiatives? Need to know how to get your content shared virally, and your messages out to your target audience as quickly as possible?

Joe Pulizzi- author, speaker, analyst and widely recognized content marketing expert - is partnering with TMCnet during an upcoming Webinar to give you the very latest information on content marketing and social media practices. An esteemed publisher, and writer of one of the most popular blogs in the world, Joe's insight will give you:

  • Exclusive insight into where, and how, companies are investing in content marketing efforts
  • The top challenges companies face with content marketing initiatives - and how to overcome them
  • Step-by-step instructions on how to use content on Online Communities to promote thought leadership and help boost revenue
  • Tips on how to measure your efforts to make sure you're seeing the right results

Join Joe and TMCnet Group Editor & Chief Rich Tehrani for this exciting event - and come prepared to ask the experts your own questions about how to maximize your content marketing efforts.

An Online Community I Get a Kick Out Of

May 19, 2011

The recent launch of Foot Locker’s Sneakerpedia really intrigued me. As a shoe fanatic, I’d of course be the first to jump on the opportunity to talk about shoes, all shoes and nothing but shoes all day long. But, how exactly would this work? Would it be like a Facebook page where people post pictures of their shoes, like they do with their bling on Blue Nile’s Fan Page? 

The 3 Things That Can Guarantee Your Online Community's Success: One Customer's Story

May 18, 2011

There are many things that can contribute to your Online Community’s success; in fact there are so many that it can feel like an overwhelming, daunting task just to “check” them all off your never-ending to-do list (along with finally drafting that White Paper and getting to your Blog this week). But, in order for your online community to be really successful, you should find 3 or 4 things you really want to focus on and really do them extremely well. For example, take a lesson from the recent Case Study TMC did with our friends at SIP Print. Their “Call Recording” global online community ranks at the top of major search engines, organically, and has a very high number of unique visitors every month.

How to Spice Up Your Online Community Content

May 15, 2011

Real-Time Updates from Vegas

During TMC’s interactive breakfast session in Las Vegas this week, we had the opportunity to share with, and learn from, participants across many industries as we discussed online marketing trends, best practices, social media insights and much more. In a packed room that contained an audience of varying marketing objectives and budgets, the conversation eventually turned to what seemed to really resonate with each attendee regardless of size: How do I create high-quality content that boosts SEO, gets shared virally and positions my company as a thought leader?

As passionate as TMCnet is about creating powerful Online Communities, we know that the foundation for a successful site lies in having high-quality content that is objective, non-biased, engaging and – yes – even controversial.

A Spin on the Grim Predictions for Small Business SEO and Social Efforts

May 4, 2011

Small Business Marketing Challenges

In a past post, we discussed the challenges some small companies face while trying to obtain high search engine ranking for their websites. Challenges included lack of history/back links to their site, not enough content generation and strain on resources trying to sustain the activity needed to drive SEO. But, the moral of the article was not to discourage small businesses but suggest Online Communities, specifically ones that as a solution that can help streamline efforts, minimize workload and integrate various marketing initiatives to reduce costs and boost sales.