Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities

June 2011

You are browsing the archive for June 2011.

Promotions and Multiple Pages: Social Media Disasters...or Opportunities?

June 29, 2011

In a recent article posted on the eMarketing group on LinkedIn they listed “5 Social Marketing Disasters”.  I found this list interesting, but didn’t necessarily agree with all of these being categorized as “disasters”. If you have a proper online community, then some of these “disasters” can actually benefit your business, but they need to be done right.

Take disaster number 1, “Creating too many groups, pages, etc”.

Tweet Wrestling and a Quirky Competition as Online Community Boosters

June 24, 2011

At the recent Corporate Social Media Summit in NYC, I had the pleasure of hearing some of the most prominent Fortune 500 companies talk about…tweeting?

That’s right. Dell, Aflac, SAP, Whole Foods and Cisco were some of just a few companies who spoke about their experiences developing, deploying and measuring effective social media campaigns.  And the more case studies I heard, the further I realized how similar companies of all sizes are when dealing with online marketing and social media, as the questions echoed what we at TMC hear from our clients regularly: What works best?

Practicing Smarter SEO Techniques Through Online Communities

June 14, 2011

It's that time again. The 2011 "Connect in the Cloud" webinar series is well underway here at TMCnet, and we're excited to announce the next in our educational Online Community-building event: "Rank Higher: How to Practice Smarter SEO Techniques Through Your Online Community."

This event, happening July 12, 2011 at 2:00pm EST will focus entirely on SEO practices that help, and hinder, your search marketing efforts. Topics include:
1) How to rank on major search engines in an increasingly competitive environment
2) Using Online Communities to rank about your company website -- and why it's important
3) Dangers in SEO techniques that can get you blacklisted on major search engines, and the power of organic ranking
4) Success stories of companies who have made an impact on their ranking through optimized search initiatives.

As always, we're excited to hear what your major issues and concerns are with SEO and hope you come to this event with your questions and best practices. I think it will be one of our biggest events yet, too, since in 2011 most companies will increase their spend in SEO-related activities by 61%., making it a top concern for marketers.

What do you want to hear covered in the session?

Search Marketing Spend Increase: Two Trends to Be Aware Of

June 1, 2011

A recent study by the Search Engine Marketing Professional Organization recently found that search marketing spend will increase 16% this year. This isn't that surprising- it's clear that most people start their purchasing decisions online, and studies show that organic search engine ranking (like what you get with an Online Community) is viewed as much more credible than a pay-per-click ad.

But two interesting trends also arose from this study. For one, 84% of companies use Facebook to promote themselves, 75% use Twitter, and only 52% using LinkedIn according to the survey.