Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities

November 2011

You are browsing the archive for November 2011.

5 Reasons to be Thankful for Your Online Community

November 22, 2011

Thanksgiving – though a splendid time to stuff your face – also tends to bring out the best in people. It’s a time we remember and share things we’re thankful for, and spend quality time with family and friends.

It’s also a crucial time of year for marketers to roll their sleeves up and make some tough decisions for 2012. They will be crunching numbers, and asking critical questions like “what’s worth our continued investment in 2012?

People Want to Engage With Their Passions, Not Your Brand, on Social Networks

November 16, 2011

Marketers are investing in social media in a big way, even B2B marketers, but according to a recent survey by Kantar Media’s TNS, “almost 60% of social network users in the U.S. do not want to engage with brands online.”

Confused? Don’t be: There’s a subtle distinction that needs to be made between social network users engaging with your brand, and using social media to research your brand.

What's All the Plus Fuss About?

November 10, 2011

Since November 7, marketers have been scrambling to take advantage of the new Google + fan pages. With 40 million Google+ users and counting, it’s silly not to create a page on Google +, I guess. But when I was tasked with the initiative to create a page, and fast, I did feel a moment of overwhelm and hesitation

Another social media page to manage? So, I did what any marketer would do in my situation: I ‘Googled’: ‘Googled’ tips on creating pages, how the pages differ from Facebook fan pages, and how to spread the word of the new page once it’s been created (Mashable has some great content, like this Google+ Guide) Because that’s what most of us do, right?