Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities


How to Maintain Brand Consistency Across Multiple Sites: Lessons from Dell

September 29, 2011

Online marketing has its challenges, regardless of your company size. Even large companies like Dell struggle with brand consistency, online reputation, and social media interactions. In a recent article by Christopher Hosford,   Dell shares some of the lesson they learned while trying to build a brand through online communities, and has some insights I think any community sponsor could learn from and apply to their own programs.

For one, the first and most important part of your online marketing strategy must be brand control.

The Risky Business of Online Lead Generation and Advertising

October 4, 2011

According to a recent Infographic released form @Econsultancy, “76% of CMO's list high-quality lead generation as their greatest challenge.” In addition, according to reports from IDC, 44.7% stated their biggest challenge in implementing lead nurturing initiatives was lack of resources available to do the work.

So the biggest ticket item for marketers is also the biggest challenge. No surprise here. As marketers struggle to navigate the new world of online lead gen and advertising, more and more are turning to social media and online communities to help them not only build brand awareness, but nurture and capture those prospects who visit their sites.

Online Lead Generation Podcast- Branding: A Profitable Undertaking

October 18, 2011

During the third installment of the online marketing Podcast series, hosted by Rich Tehrani (CEO, TMC) and Peter Radizeski (RAD-INFO, Inc.), the topic du jour was online lead generation and advertising: Two interrelated but very different battles marketers must fight day-in and day-out .

You can listen to the complete Podcast here, which features insights on how marketers aren’t spending enough time, or budget, on proper branding initiative, even though it’s one of the most important things a company can invest in. By building trust with your target audience, your sales efforts will see radical improvement as people don’t buy from companies they don’t trust.

Consistency is another vital component of online marketing and lead gen discussed during the Podcast, and also covered by TMCnet Managing Editor Juliana Kenny in a recent article about the event.