Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities


Rich Tehrani's SEO and Online Community Interview

March 25, 2011

TMC's CEO Rich Tehrani was recently interviewed by Peter Radizeski who in addition to being a TMC Blogger is an expert on the telecom channel and a sought out social media and marketing consultant.

In this interview, Rich discusses how companies can maximize their SEO initiatives through TMC's Online Community product. He also provides a video of him being interviewed by Paul Ritter of Interactive Media Strategies regarding online community building and how TMC builds targeted audiences on-demand via specific content and sophisticated, proprietary content-management systems.

Check out the podcast here, or read Rich's blog entry on the experience.

Want to learn more about TMC's Online Communities? Contact Anna Ritchie. 

A Word about Gaining High SEO for Startups

March 25, 2011

by Anna Ritchie. Product Manager, TMCnet Online Communities

A recent article, SEO is No Longer a Viable Marketing Strategy for Startups, touches on a few points that we at TMCnet have been emphasizing in recent blog posts: That the SEO game is a tricky one, and one that truly does rely on a special balance of high-quality content with a large quantity of inbound links.  The author of this particular article states that unless a company has been around a long time with a history of links to support its presence online, or is willing to partake in “black hat” SEO techniques, that high ranking is almost unobtainable and the quality of content won’t really matter to ranking well on major search engines like Google for newer companies. To read the article in full, click here. 

I have the what?

March 25, 2011

by Anna Ritchie

Every day, I stumble upon an article, blog or tweet about how to create the best content for online marketing purposes – the content that will get readers engaged, spread the buzz about your company, and position your company as the “go to resource” for information about your industry.

So you tweet, Facebook, blog, and write articles. You create pages and groups and blog a little more. You have all the content you could ever need.

St. Patrick's Day and "Lucky" Online Communities

March 25, 2011

Shamrocks, pots of gold, green beer and bagpipes: The signs of St. Patty’s day are abound today, and everyone’s feeling a little “lucky”.

Some people think that an Online Community needs luck to be successful; that if you follow the steps to build one and cross your fingers, it will rank highly and receive thousands of followers immediately. A recent study called “The Social Break Up” found, however, that luck has nothing to do with the success of such a site. The study, conducted with over 1,500 Twitter and Facebook users, found that “internet users who unsubscribe, unfan, or unfollow brands on social networks do so because of irrelevant, too-frequent or boring marketing messages.”

The study also points to what makes Online Communities “work” well; Communities need specialized, targeted content that visitors can actually use and learn from.

This Tax Season- Audit Your Online Community

April 11, 2011

Only in 2011 can you attend a Publisher’s Conference and find sessions focused on SEO and Social Networking. But, as magazine and book companies – like most others across all industries – start moving their content to the cloud, naturally it would be relevant to discuss ways to optimize that content and the company’s presence online. Still, I was surprised at the recent Publishing Business Conference and Expo in New York to find the “Advanced SEO for Magazine Publishers: Maximize the Success of Your Program” session full to the brim with participants, and even more pleasantly surprised to learn the level of SEO understanding magazine and book publishers had who attended this session.

Led by Adam Sherk of Define Media Group, the session covered a few SEO tips I found relevant for not only company websites, but Online Communities as well.

SEO-Friendly Rules to Write By

April 19, 2011

In a recent blog, we discussed how to implement “safe” SEO practices on your website to avoid being affected by ongoing search engine algorithm changes, highlighting the need to develop continuous, high-quality and credible content that’s written in an SEO-friendly way.

How do you write “SEO-friendly” content? To find out, I turned to the experts here at TMCnet, who had the following tips and best practices to share based on their experience building Online Communities:

1) Make it Meaningful

Who Says Online Communities Can't Have Fun?

April 28, 2011

Today, KenCast's Live Streaming Coverage Global Online Community posted a pretty interesting article on their site: An article about the Royal Wedding.

I like when Online Communities take a break from the educational and informative and have a little fun with their online content. Plus, by tapping into the "hot topic" of the week (or century) the article is likely to get a lot of attraction, and search engine traction because if recent Google algorithm changes tell us anything, it's that original, interesting and quality content is king.

To read the article, click here- and enjoy!

How to Spice Up Your Online Community Content

May 15, 2011

Real-Time Updates from Vegas

During TMC’s interactive breakfast session in Las Vegas this week, we had the opportunity to share with, and learn from, participants across many industries as we discussed online marketing trends, best practices, social media insights and much more. In a packed room that contained an audience of varying marketing objectives and budgets, the conversation eventually turned to what seemed to really resonate with each attendee regardless of size: How do I create high-quality content that boosts SEO, gets shared virally and positions my company as a thought leader?

As passionate as TMCnet is about creating powerful Online Communities, we know that the foundation for a successful site lies in having high-quality content that is objective, non-biased, engaging and – yes – even controversial.

Are You Creating Enough Online Content for Your Company?

May 27, 2011

By Anna Ritchie

If you’re a marketer, you know how challenging (and sometimes frustrating) it can be trying to keep up with the content demands of your target audience. They're coming at you from Facebook, Twitter, your Online Community sites and more. They crave information. They want to connect with you. 

Tweet Wrestling and a Quirky Competition as Online Community Boosters

June 24, 2011

At the recent Corporate Social Media Summit in NYC, I had the pleasure of hearing some of the most prominent Fortune 500 companies talk about…tweeting?

That’s right. Dell, Aflac, SAP, Whole Foods and Cisco were some of just a few companies who spoke about their experiences developing, deploying and measuring effective social media campaigns.  And the more case studies I heard, the further I realized how similar companies of all sizes are when dealing with online marketing and social media, as the questions echoed what we at TMC hear from our clients regularly: What works best?

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