Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities

SEO

If You Build It...

March 25, 2011

St. Patrick's Day and "Lucky" Online Communities

March 25, 2011

Shamrocks, pots of gold, green beer and bagpipes: The signs of St. Patty’s day are abound today, and everyone’s feeling a little “lucky”.




Some people think that an Online Community needs luck to be successful; that if you follow the steps to build one and cross your fingers, it will rank highly and receive thousands of followers immediately. A recent study called “The Social Break Up” found, however, that luck has nothing to do with the success of such a site. The study, conducted with over 1,500 Twitter and Facebook users, found that “internet users who unsubscribe, unfan, or unfollow brands on social networks do so because of irrelevant, too-frequent or boring marketing messages.”

The study also points to what makes Online Communities “work” well; Communities need specialized, targeted content that visitors can actually use and learn from.




I have the content...now what?

March 25, 2011

by Anna Ritchie

Every day, I stumble upon an article, blog or tweet about how to create the best content for online marketing purposes – the content that will get readers engaged, spread the buzz about your company, and position your company as the “go to resource” for information about your industry.

So you tweet, Facebook, blog, and write articles. You create pages and groups and blog a little more. You have all the content you could ever need.

A Word about Gaining High SEO for Startups

March 25, 2011

by Anna Ritchie. Product Manager, TMCnet Online Communities

A recent article, SEO is No Longer a Viable Marketing Strategy for Startups, touches on a few points that we at TMCnet have been emphasizing in recent blog posts: That the SEO game is a tricky one, and one that truly does rely on a special balance of high-quality content with a large quantity of inbound links.  The author of this particular article states that unless a company has been around a long time with a history of links to support its presence online, or is willing to partake in “black hat” SEO techniques, that high ranking is almost unobtainable and the quality of content won’t really matter to ranking well on major search engines like Google for newer companies. To read the article in full, click here. 

How Your SEO Firm Can Get You Banned From Google

March 25, 2011

Are you watching what your SEO firm or team is doing?

SEO professionals sometimes use questionable techniques and if they are exposed, your company is the one who suffers the potentially detrimental effects which impact not only your search rank, but potentially your profitability as well.

Take the J.C. Penney story. 

Mythbuster: All targeted marketing and SEO products are not created equal

March 25, 2011

Myth: Online Communities offer the same benefits as Pay-Per-Click (PPC) ads

Mythbuster facts: If you currently purchase, or are planning to invest in, a search term from a search engine, you might want to think again. Online Communities offer a more credible, cost-effective and comprehensive targeted marketing product that will give you stronger results and consistently high, organic rankings on online search engines like Google and Bing. 

What’s an Online Community?

Rich Tehrani's SEO and Online Community Interview

March 25, 2011