Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities

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People Want to Engage With Their Passions, Not Your Brand, on Social Networks

Marketers are investing in social media in a big way, even B2B marketers, but according to a recent survey by Kantar Media’s TNS, “almost 60% of social network users in the U.S. do not want to engage with brands online.”...

Social May be the 'Silver Bullet' - But All Roads Lead to Your Company Website

The recent 2011 Demandbase National Marketing and Sales Study by the Focus Expert Network had some interesting findings that some social media strategists might not want to hear: That your company website is the top source of new sales leads, and...

B2B Companies are Rocking Social Media...No, Really!

A few months ago, we published this blog entry that challenged some of the traditional notions that B2B companies couldn’t, and aren’t, benefitting from social media as much as B2C companies. Intrigued by this assumption, I posed this question to...

Every Online Community Has a Dark Side

Online communities are great for businesses. In fact, I spend most of my day writing about, talking about, and reading about how successful and profitable these sites can be for online marketers. So when a recent SEO webinar participant asked...

2 SEO Techniques the Experts Say Will "Make or Break" Your Online Community

In a recent “SEO and Online Communities” webinar, experts Jonathan Allen (Search Engine Watch) and Rich Tehrani (CEO, TMCnet) joined forces to give viewers the latest research and best practices on SEO and Search Marketing tactics companies should implement, and...

3 SEO Myths Dispelled

I’m in post-webinar bliss. Not only did a record number of people register for yesterday’s SEO-focused online event, but both the discussions from expert speakers and questions from attendees were extremely original and thought-provoking.  Jonathan Allen, Director of Search Engine...

Promotions and Multiple Pages: Social Media Disasters...or Opportunities?

In a recent article posted on the eMarketing group on LinkedIn they listed “5 Social Marketing Disasters”.  I found this list interesting, but didn’t necessarily agree with all of these being categorized as “disasters”. If you have a proper...