Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities

Online Community tag

Drill down on Online Community search:

25 result(s) displayed for Online Community (1 - 25 of 35):

5 Reasons to be Thankful for Your Online Community

Thanksgiving – though a splendid time to stuff your face – also tends to bring out the best in people. It’s a time we remember and share things we’re thankful for, and spend quality time with family and friends. It’s...

People Want to Engage With Their Passions, Not Your Brand, on Social Networks

Marketers are investing in social media in a big way, even B2B marketers, but according to a recent survey by Kantar Media’s TNS, “almost 60% of social network users in the U.S. do not want to engage with brands online.”...

Boo! How Not to Scare Your Customers Away from Your Online Community

Scouring the internet can be scary. At any turn you may be asked to download a document, submit a form, or enter any amount of personal information. And then, the dreaded Spam starts flowing into your precious inbox that you...

B2B vs. B2C Marketing: Where Passion and Practicality Collide?

In a recent webinar, Navigating the New World of Online Lead Generation and Advertising, experts Rich Tehrani (CEO, TMCnet) and Jon Miller (Co-Founder, Marketo) discussed some challenges companies currently face with promoting their brand and boosting sales online. In addition,...

Social May be the 'Silver Bullet' - But All Roads Lead to Your Company Website

The recent 2011 Demandbase National Marketing and Sales Study by the Focus Expert Network had some interesting findings that some social media strategists might not want to hear: That your company website is the top source of new sales leads, and...

It's Time For Your Community's 6-Month Check Up- Are You Prepared?

I had an interesting call with a client today who was in the process of reviewing their online community’s “health” 6 months after launch.  I thought this was an interesting concept: I’m a strong proponent for constant site evaluations,...

The Risky Business of Online Lead Generation and Advertising

According to a recent Infographic released form @Econsultancy, “76% of CMO's list high-quality lead generation as their greatest challenge.” In addition, according to reports from IDC, 44.7% stated their biggest challenge in implementing lead nurturing initiatives was lack of resources...

The Risky Business of Online Lead Generation and Advertising

According to a recent Infographic released form @Econsultancy, “76% of CMO's list high-quality lead generation as their greatest challenge.” In addition, according to reports from IDC, 44.7% stated their biggest challenge in implementing lead nurturing initiatives was lack of resources...

How to Maintain Brand Consistency Across Multiple Sites: Lessons from Dell

Online marketing has its challenges, regardless of your company size. Even large companies like Dell struggle with brand consistency, online reputation, and social media interactions. In a recent article by Christopher Hosford,   Dell shares some of the lesson they learned...

Why You Need a Twitter Button on Your Online Community

As any marketing practitioner knows, keeping track of all your online community, company website and social media activity, discussions and content can be daunting. I feel like I’m constantly slogging through comments and links and likes and tweets (before I’ve...

Coca-Cola's Sweet Lessons in Online Community-Building

Recently, I stumbled upon this article, which outlines how companies are changing their retail strategies to meet the changing needs of consumers who, though spending less due to the current economic conditions, are also still highly engaged in mobile, video,...

Is Your Online Community a Disaster?

Since the media focus in the past week has been all about hurricanes, I’d thought I’d take a few moments to discuss some common online community hazards, and how to avoid a complete marketing disaster. In a recent article, every...

Think Before You Tweet (and Other Manners for Online Community Managers)

Social media as a marketing tool can be invaluable for companies large and small who are looking to boost their online presence. But social media use on an online community requires some slightly different tactics from your corporate social accounts,...

Every Online Community Has a Dark Side

Online communities are great for businesses. In fact, I spend most of my day writing about, talking about, and reading about how successful and profitable these sites can be for online marketers. So when a recent SEO webinar participant asked...

What to Outsource on Your Online Community (and What to Keep For Yourself!)

Recently, I read a great blog post by Michele Linn via the Content Marketing institute that provided tips on what content marketing activities to outsource to an agency or consultancy  vs. keep in-house.  Among the top activities were content creation...

2 SEO Techniques the Experts Say Will "Make or Break" Your Online Community

In a recent “SEO and Online Communities” webinar, experts Jonathan Allen (Search Engine Watch) and Rich Tehrani (CEO, TMCnet) joined forces to give viewers the latest research and best practices on SEO and Search Marketing tactics companies should implement, and...

3 SEO Myths Dispelled

I’m in post-webinar bliss. Not only did a record number of people register for yesterday’s SEO-focused online event, but both the discussions from expert speakers and questions from attendees were extremely original and thought-provoking.  Jonathan Allen, Director of Search Engine...

Promotions and Multiple Pages: Social Media Disasters...or Opportunities?

In a recent article posted on the eMarketing group on LinkedIn they listed “5 Social Marketing Disasters”.  I found this list interesting, but didn’t necessarily agree with all of these being categorized as “disasters”. If you have a proper...

Tweet Wrestling and a Quirky Competition as Online Community Boosters

At the recent Corporate Social Media Summit in NYC, I had the pleasure of hearing some of the most prominent Fortune 500 companies talk about…tweeting? That’s right. Dell, Aflac, SAP, Whole Foods and Cisco were some of just a few...

Search Marketing Spend Increase: Two Trends to Be Aware Of

A recent study by the Search Engine Marketing Professional Organization recently found that search marketing spend will increase 16% this year. This isn't that surprising- it's clear that most people start their purchasing decisions online, and studies show that organic search...

Are You Creating Enough Online Content for Your Company?

By Anna RitchieIf you’re a marketer, you know how challenging (and sometimes frustrating) it can be trying to keep up with the content demands of your target audience. They're coming at you from Facebook, Twitter, your Online Community sites and...

Are you attending next week's Content Marketing Webinar?

Want to learn how to create compelling, engaging and exciting content for your Online Marketing initiatives? Need to know how to get your content shared virally, and your messages out to your target audience as quickly as possible? Joe Pulizzi-...

An Online Community I Get a Kick Out Of

The recent launch of Foot Locker’s Sneakerpedia really intrigued me. As a shoe fanatic, I’d of course be the first to jump on the opportunity to talk about shoes, all shoes and nothing but shoes all day long. But, how...

The 3 Things That Can Guarantee Your Online Community's Success: One Customer's Story

There are many things that can contribute to your Online Community’s success; in fact there are so many that it can feel like an overwhelming, daunting task just to “check” them all off your never-ending to-do list (along with finally...

A Spin on the Grim Predictions for Small Business SEO and Social Efforts

Small Business Marketing Challenges In a past post, we discussed the challenges some small companies face while trying to obtain high search engine ranking for their websites. Challenges included lack of history/back links to their site, not enough content generation...
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