Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities

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5 Reasons to be Thankful for Your Online Community

Thanksgiving – though a splendid time to stuff your face – also tends to bring out the best in people. It’s a time we remember and share things we’re thankful for, and spend quality time with family and friends. It’s...

People Want to Engage With Their Passions, Not Your Brand, on Social Networks

Marketers are investing in social media in a big way, even B2B marketers, but according to a recent survey by Kantar Media’s TNS, “almost 60% of social network users in the U.S. do not want to engage with brands online.”...

Why You Need a Twitter Button on Your Online Community

As any marketing practitioner knows, keeping track of all your online community, company website and social media activity, discussions and content can be daunting. I feel like I’m constantly slogging through comments and links and likes and tweets (before I’ve...

Coca-Cola's Sweet Lessons in Online Community-Building

Recently, I stumbled upon this article, which outlines how companies are changing their retail strategies to meet the changing needs of consumers who, though spending less due to the current economic conditions, are also still highly engaged in mobile, video,...

Is Your Online Community a Disaster?

Since the media focus in the past week has been all about hurricanes, I’d thought I’d take a few moments to discuss some common online community hazards, and how to avoid a complete marketing disaster. In a recent article, every...

B2B Companies are Rocking Social Media...No, Really!

A few months ago, we published this blog entry that challenged some of the traditional notions that B2B companies couldn’t, and aren’t, benefitting from social media as much as B2C companies. Intrigued by this assumption, I posed this question to...

2 SEO Techniques the Experts Say Will "Make or Break" Your Online Community

In a recent “SEO and Online Communities” webinar, experts Jonathan Allen (Search Engine Watch) and Rich Tehrani (CEO, TMCnet) joined forces to give viewers the latest research and best practices on SEO and Search Marketing tactics companies should implement, and...

The 3 Things That Can Guarantee Your Online Community's Success: One Customer's Story

There are many things that can contribute to your Online Community’s success; in fact there are so many that it can feel like an overwhelming, daunting task just to “check” them all off your never-ending to-do list (along with finally...