Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities

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Drill down on online marketing search:

15 result(s) displayed for online marketing (1 - 15 of 15):

Boo! How Not to Scare Your Customers Away from Your Online Community

Scouring the internet can be scary. At any turn you may be asked to download a document, submit a form, or enter any amount of personal information. And then, the dreaded Spam starts flowing into your precious inbox that you...

Social May be the 'Silver Bullet' - But All Roads Lead to Your Company Website

The recent 2011 Demandbase National Marketing and Sales Study by the Focus Expert Network had some interesting findings that some social media strategists might not want to hear: That your company website is the top source of new sales leads, and...

It's Time For Your Community's 6-Month Check Up- Are You Prepared?

I had an interesting call with a client today who was in the process of reviewing their online community’s “health” 6 months after launch.  I thought this was an interesting concept: I’m a strong proponent for constant site evaluations,...

Online Lead Generation Podcast- Branding: A Profitable Undertaking

During the third installment of the online marketing Podcast series, hosted by Rich Tehrani (CEO, TMC) and Peter Radizeski (RAD-INFO, Inc.), the topic du jour was online lead generation and advertising: Two interrelated but very different battles marketers must fight...

The Risky Business of Online Lead Generation and Advertising

According to a recent Infographic released form @Econsultancy, “76% of CMO's list high-quality lead generation as their greatest challenge.” In addition, according to reports from IDC, 44.7% stated their biggest challenge in implementing lead nurturing initiatives was lack of resources...

How to Maintain Brand Consistency Across Multiple Sites: Lessons from Dell

Online marketing has its challenges, regardless of your company size. Even large companies like Dell struggle with brand consistency, online reputation, and social media interactions. In a recent article by Christopher Hosford,   Dell shares some of the lesson they learned...

Why You Need a Twitter Button on Your Online Community

As any marketing practitioner knows, keeping track of all your online community, company website and social media activity, discussions and content can be daunting. I feel like I’m constantly slogging through comments and links and likes and tweets (before I’ve...

Coca-Cola's Sweet Lessons in Online Community-Building

Recently, I stumbled upon this article, which outlines how companies are changing their retail strategies to meet the changing needs of consumers who, though spending less due to the current economic conditions, are also still highly engaged in mobile, video,...

B2B Companies are Rocking Social Media...No, Really!

A few months ago, we published this blog entry that challenged some of the traditional notions that B2B companies couldn’t, and aren’t, benefitting from social media as much as B2C companies. Intrigued by this assumption, I posed this question to...

Every Online Community Has a Dark Side

Online communities are great for businesses. In fact, I spend most of my day writing about, talking about, and reading about how successful and profitable these sites can be for online marketers. So when a recent SEO webinar participant asked...

What to Outsource on Your Online Community (and What to Keep For Yourself!)

Recently, I read a great blog post by Michele Linn via the Content Marketing institute that provided tips on what content marketing activities to outsource to an agency or consultancy  vs. keep in-house.  Among the top activities were content creation...

Tweet Wrestling and a Quirky Competition as Online Community Boosters

At the recent Corporate Social Media Summit in NYC, I had the pleasure of hearing some of the most prominent Fortune 500 companies talk about…tweeting? That’s right. Dell, Aflac, SAP, Whole Foods and Cisco were some of just a few...

Are You Creating Enough Online Content for Your Company?

By Anna RitchieIf you’re a marketer, you know how challenging (and sometimes frustrating) it can be trying to keep up with the content demands of your target audience. They're coming at you from Facebook, Twitter, your Online Community sites and...

And the Winners Are...

The recent "State of Corporate Social Media" Survey, produced by Useful Social Media, outlines the latest research and trends in the social media space- including which companies are considered "leaders" in this relatively new medium. The list includes Dell, Starbucks, Coca...

Who Says Online Communities Can't Have Fun?

Today, KenCast's Live Streaming Coverage Global Online Community posted a pretty interesting article on their site: An article about the Royal Wedding.I like when Online Communities take a break from the educational and informative and have a little fun with...