Anna Ritchie : Community Maven
Anna Ritchie
Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie
| Expertise and Advice on Successful Online Communities


Rich Tehrani's SEO and Online Community Interview

March 25, 2011

TMC's CEO Rich Tehrani was recently interviewed by Peter Radizeski who in addition to being a TMC Blogger is an expert on the telecom channel and a sought out social media and marketing consultant.

In this interview, Rich discusses how companies can maximize their SEO initiatives through TMC's Online Community product. He also provides a video of him being interviewed by Paul Ritter of Interactive Media Strategies regarding online community building and how TMC builds targeted audiences on-demand via specific content and sophisticated, proprietary content-management systems.

Check out the podcast here, or read Rich's blog entry on the experience.

Want to learn more about TMC's Online Communities? Contact Anna Ritchie. 

Free Educational Webinar about Building Online Communities

March 25, 2011

As you know, TMC is passionate about building successful Online Communities for our customers. That's why we're hosting a FREE Webinar on Wednesday, March 30th at 2:00pm ET, titled: Building Communities Online: Reduce Marketing Spend While Boosting Sales, Search and Social Initiatives.

Learn more about this Webinar here and Register today! You can also contact Anna Ritchie for more information. We hope to see you there!

If You Build It...

March 25, 2011

To learn more, contact Anna Ritchie.

Building a Trustworthy Brand With an Online Community

March 26, 2011

From the recent Podcast, “No One Buys Without Trust”: Linking Thought Leadership & Branding to Sales through Online Communities.

Listen to the full Podcast Here.   

Rich Tehrani, CEO of TMCnet, recently sat down with Peter Radizeski of RAD-INFO for the second installment of their Online Communities Podcast series.  

This Tax Season- Audit Your Online Community

April 11, 2011

Only in 2011 can you attend a Publisher’s Conference and find sessions focused on SEO and Social Networking. But, as magazine and book companies – like most others across all industries – start moving their content to the cloud, naturally it would be relevant to discuss ways to optimize that content and the company’s presence online. Still, I was surprised at the recent Publishing Business Conference and Expo in New York to find the “Advanced SEO for Magazine Publishers: Maximize the Success of Your Program” session full to the brim with participants, and even more pleasantly surprised to learn the level of SEO understanding magazine and book publishers had who attended this session.

Led by Adam Sherk of Define Media Group, the session covered a few SEO tips I found relevant for not only company websites, but Online Communities as well.

Practicing Smarter SEO Techniques Through Online Communities

June 14, 2011

It's that time again. The 2011 "Connect in the Cloud" webinar series is well underway here at TMCnet, and we're excited to announce the next in our educational Online Community-building event: "Rank Higher: How to Practice Smarter SEO Techniques Through Your Online Community."

This event, happening July 12, 2011 at 2:00pm EST will focus entirely on SEO practices that help, and hinder, your search marketing efforts. Topics include:
1) How to rank on major search engines in an increasingly competitive environment
2) Using Online Communities to rank about your company website -- and why it's important
3) Dangers in SEO techniques that can get you blacklisted on major search engines, and the power of organic ranking
4) Success stories of companies who have made an impact on their ranking through optimized search initiatives.

As always, we're excited to hear what your major issues and concerns are with SEO and hope you come to this event with your questions and best practices. I think it will be one of our biggest events yet, too, since in 2011 most companies will increase their spend in SEO-related activities by 61%., making it a top concern for marketers.

What do you want to hear covered in the session?

3 SEO Myths Dispelled

July 13, 2011

I’m in post-webinar bliss. Not only did a record number of people register for yesterday’s SEO-focused online event, but both the discussions from expert speakers and questions from attendees were extremely original and thought-provoking.

 Jonathan Allen, Director of Search Engine Watch, teamed up with TMCnet’s CEO Rich Tehrani to discuss the latest research and best practices for boosting your company’s SEO, and ways to use online communities to do so.  Even though many companies are utilizing smart SEO practices to boost their search engine ranking (hopefully many have learned from recent SEO-punishments as a result of the Panda update) there are still 3 myths which came up during yesterday’s session that I think yesterday’s webinar dispelled, and would like to gather additional reactions to.  

B2B vs. B2C Marketing: Where Passion and Practicality Collide?

October 28, 2011

In a recent webinar, Navigating the New World of Online Lead Generation and Advertising, experts Rich Tehrani (CEO, TMCnet) and Jon Miller (Co-Founder, Marketo) discussed some challenges companies currently face with promoting their brand and boosting sales online. In addition, they make some insightful distinctions between what activities work best for B2B versus B2C brands during the Q&A portion of the event. Here are some highlights from their responses:

Q:  “Do you draw distinction between B2B and B2C marketing?