Companies That Don't Accept E-mail
What do they have to hide? Are they afraid their customers might make comments they'll have to take seriously? Are they afraid they'll have to answer legitimate questions? Are they happy to take your money, but unhappy to hear your opinion?
Try finding an e-mail address for Burger King (www.burgerking.com). I'm not a fast food person in the first place, but I'm boycotting Burger King since I first laid eyes on their current television commercial campaign, "Fantasy Ranch."
I'm not an agitator. I've never been to a protest. Sure, I have defined opinions, but I'm far from radical. This commercial, however, made me queasy...perhaps you've seen it. Darius Rucker (a/k/a "Hootie" from "Hootie & The Blowfish"... looks like someone's career has reached a dead end) strums his guitar, and sings modified lyrics to the tune "Big Rock Candy Mountain," while trashily dressed women cavort cheesily in the background.
Lacking an outlet to fire off an e-mail, I sent the letter below to Burger King's corporate headquarters. I'm about 100 percent confident I will receive no reply. The same people who hyperventilated over a nano-second view of Janet Jackson's breast have no problems with the messages this ad is communicating? I don't get it.
Marketing/Public Relations, Burger King Corporation
5505 Blue Lagoon Drive
Miami FL 33126
To whom it may concern:
I usually think of myself as an even-tempered, non-extreme, balanced, and difficult-to-offend personality (I’m a Monty Python fan and love Mel Brooks films, both of which know how to offend with love), but I’d like to register with you the fact that I’m more than a bit appalled by your television ad campaign which an Internet search tells me is titled “Fantasy Ranch.” Interestingly, a blog search tells me I’m far from the only woman discussing this in the blogosphere.
Why don’t we go back to the days when women only served as T&A displays, there to delight a fantasizing male populace? “A nice caboose?” Why not just put the girls in a thong or include a couple of prime crotch shots? I bet that would stretch your “marketing opportunities” even further.
And U.S. viewers were outraged by a lightning-fast shot of Janet Jackson’s bare breast, but this is just dandy? “Hey, Americans, make sure your little girls are all stacked, dress skimpily and parade themselves for men’s enjoyment, all in the name of marketing! It’s the only value they have!”
I don’t object to nudity whatsoever. I do object to demeaning sexism (against women or men, for that matter: I can’t stand medication or cleaning supply commercials whose schtick is to make men look like total idiots) all in the name of the almighty dollar. Every time I see your commercial, I cringe in embarrassment for the model or aspiring actress who had to put on short-shorts and “bend over” for the camera so she could pay the bills, because it was the best gig she could get.
I have no problem in the future skipping Burger King for other, worthier restaurants. Besides…if I don’t dress in a cheerleader outfit and ladle on the lipgloss, you might not serve me, right?
Related Tags: burger, Burger, marketing, women, commercial
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