If not, you’re rapidly falling into the minority, at least in terms of businesses with successful Web presences. Consider the last Web site you visited that did not incorporate video into its daily content in some fashion?
It wasn’t the New York Times.
It wasn’t CNN.
It wasn’t ESPN.
And it certainly wasn’t TMCnet.
The fact is that nearly every successful business has already begun incorporating video into its online presence.
Why? It’s simple – today’s audience is a multimedia generation. If you don’t believe it, consider this statistic from YouTube’s website: More video is uploaded to YouTube in 60 days than the three major US networks created in 60 years.
Whether in a fixed or mobile environment, today’s user understands the value of video as a communications medium, and has expressed a desire to consume video, which means businesses must offer that opportunity.
ITEXPO participants have quickly learned the benefits of supplementing their more traditional communications mechanisms with video – the TMC team came back from ITEXPO East in Miami with nearly 300 video segments, including footage of conference sessions, TMC Newsroom interviews, and conversations with exhibitors, speakers, and attendees. Expect more of the same from the new home of ITEXPO West, Austin, Texas, this September.
In addition to video coverage of ITEXPO, TMC and Interactive Media Strategies have just announced the program for the second Business Video Expo, which will be collocated with ITEXPO West, September 13-15, 2011.
The conference program will focus on offering a one-stop experience for business leaders to convene and learn about and share their own experiences on video use in a business environment.
From video marketing strategies and content creation and distribution to live video communications the future of business video in a mobile environment, Business Video Expo will provide detailed examples of how today’s leading organizations are leveraging the latest video technologies in their corporate environments.
“Video is playing a central role in the next generation of business communications,” said Steve Vonder Haar, research director of Interactive Media Strategies. “We look for the Business Video Expo to be a single place where executives can come to learn how and why they should be integrating video technology into their day-to-day business activities.”
Steve Vonder Haar, research director, Interactive Media Strategies, speaks with Accordent CEO Mike Newman from Business Video Expo East 2011 in Miami.
Don’t miss this opportunity to join the foremost thought leaders of the business video industry in a first-class setting at the Austin Convention Center, to bring your business to the head of its class. Join us in Austin for
Register today for Business Video Expo West 2011.