Erik Linask : Convergence Corner
Erik Linask

June 2011

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Got In-flight WiFi? Hipmunk Knows

June 29, 2011

Ubiquitous is the term we hear quite often beside WiFi – though often it goes hand in hand with wishful thinking.  While WiFi availability has come a long way in the past year, it is anything but ubiquitous. 

That said, as nice as it sounds, I don’t know if the concept of WiFi-everywhere is a true necessity – a convenience, perhaps, for people who are in a never ending contest to gather more Facebook friends and Twitter followers than everyone they know. 

Why Your Business Must Form a Social Media Strategy Today

June 27, 2011

There has been an unworldly volume of social media related content filling the pages of media sites of late – and you’ve certainly read a fair amount within the pages of Customer Interaction Solutions as well over the past 18 months.  Many arguments have been made for why social media should be part of customer service organizations, and how, particularly on the inbound side. But, one of the reasons social media can be such a tremendous asset is its nature as a two-way medium, allowing businesses to follow a basic principle of marketing: In order to succeed, your brand must be where your customers are because that’s where the power lies.