Erik Linask : Convergence Corner
Erik Linask


CRM: Putting the RM Before the C

February 28, 2012

Verizon and AT&T both began using terms like 4G and LTE in their advertising well in advance of network and device rollouts, preparing customers for the next great thing in communications. Remember the HTC Thunderbolt ad that was initially launched without the “coming soon” moniker at the end?  (

Every time I saw it, I confirmed my decision to wait for the thunder to come in order to trade in my BlackBerry, rather than escaping early on the ferry to Steve Jobs’ iLand. It’s a decision I would take again.