Erik Linask : Convergence Corner
Erik Linask

Social Media/CRM

Why Your Business Must Form a Social Media Strategy Today

June 27, 2011

There has been an unworldly volume of social media related content filling the pages of media sites of late – and you’ve certainly read a fair amount within the pages of Customer Interaction Solutions as well over the past 18 months.  Many arguments have been made for why social media should be part of customer service organizations, and how, particularly on the inbound side. But, one of the reasons social media can be such a tremendous asset is its nature as a two-way medium, allowing businesses to follow a basic principle of marketing: In order to succeed, your brand must be where your customers are because that’s where the power lies.