SI started off on the wrong foot, adopting an all-paid model initially, but now that it has stepped back from that approach, it has brought a rich, electronic experience to its subscribers - on that other publications would do well to emulate.
A recent study by Simba Information suggests that 40 percent of iPad owners do not read e-books on their iPads. Should we be surprised? I think not, but Michael Norris, senior analyst and author of the report, says, "A lot of people equate the sale of a new gadget with the creation of a new reader, and it just doesn't happen."