Erik Linask : Convergence Corner
Erik Linask
writer

Austin tag

Drill down on Austin search:

2 result(s) displayed for Austin (1 - 2 of 2):

Innovation on Display: ITEXPO Austin

Having just wrapped up another successful ITEXPO in Austin (in 20-degree cooler weather than last year), I have the pleasure of again reflecting upon the many exciting happenings from the week. Where to start?

Why Your Business Must Form a Social Media Strategy Today

Social media has become an almost unstoppable presence for a number of reasons - the same reason businesses must give it an ear - and a mouth. It's a binding phenomenon, often brining users with like interests together, ignorant of geography and technology. People engage in social media (just look at the numbers). It crosses the social barriers traditional advertising have often struggled to overcome, relying on interpersonal relationships to create links. It's simple, quick, and cost-effective. It's measurable - with the right technology businesses can easily determine the effectiveness of their social media efforts.