Verizon and AT&T both began using terms like 4G and LTE in their advertising well in advance of network and device rollouts, preparing customers for the next great thing in communications. Remember the HTC Thunderbolt ad that was initially launched without the “coming soon” moniker at the end? (http://tmcnet.com/59102.1)
Every time I saw it, I confirmed my decision to wait for the thunder to come in order to trade in my BlackBerry, rather than escaping early on the ferry to Steve Jobs’ iLand. It’s a decision I would take again.
But, what I also wondered as I watched the two top American wireless carriers boast about their new networks, was are they neglecting what may well turn into a key customer segment for them – the Baby Boomers?