CRM Junkyard TMC

StayinFront, DataFlux Announce Data Quality Offerings

April 18, 2005

CRM applications provider StayinFront and customer data lifecycle systems provider DataFlux Corp. announced today their agreement to offer combined offerings to life sciences customers who are struggling to manage the quality and effectiveness of increasing data assets.

StayinFront CEO Thomas R. Buckley correctly notes, “Inaccurate or inconsistent data can significantly hamper marketing and sales force effectiveness.”

To correct this fault, the two companies have agreed to offer branded data quality software and services for the purpose of improving customer relationships in the life sciences industry by enabling organizations to design and execute more-targeted, and therefore more successful, sales and marketing campaigns.

See the press release below for more information regarding today’s announcement. 


 StayinFront and DataFlux Forge Partnership that Delivers Data Quality to Improve Customer Relationships in the Life Sciences Market 


-Alliance Leverages StayinFront's Deep Domain Expertise and DataFlux's Award-Winning Data Improvement Solutions- 


 FAIRFIELD, N.J. and CARY, N.C. April 18, 2005 - StayinFront, a leading global provider of world-class enterprise-wide customer relationship management (CRM) applications, customer data lifecycle and eBusiness systems, and DataFlux Corporation (a SAS company), a leading provider of data management solutions, today announced their agreement to offer branded data quality software and services to improve customer relationships in the life sciences industry.  StayinFront and DataFlux will market their combined offerings to the growing number of life sciences customers that are grappling with managing the quality of their ever-increasing data assets. 


Thomas R. Buckley, Chief Executive Officer of StayinFront, said, "Data quality is an enormous problem in the life sciences industry. Inaccurate or inconsistent data can significantly hamper marketing and sales force effectiveness.  The combination of our expertise in life sciences with DataFlux's data quality solutions will add measurable value, enabling organizations to design and execute more targeted and successful sales and marketing campaigns.  We're looking forward to partnering with DataFlux, which is acknowledged to be one of the world's leading data quality vendors, and further expanding our strategic support services." 


Tony Fisher, President and General Manager of DataFlux, said, "StayinFront is a leader in customer relationship management solutions and support and has a strong market presence, particularly in the life sciences industry.  We believe the partnership's combined offering of enhanced services, relevant industry experience, quality infrastructure and superior software will provide companies with data quality solutions to support their critical business initiatives."


Information regarding this offering can be accessed at or by calling 1-800-422-4520. 


About DataFlux

DataFlux offers complete, end-to-end data management solutions for organizations that want to realize more tangible, immediate value from their information assets. A wholly owned subsidiary of SAS (, DataFlux helps companies improve the consistency, accuracy and reliability of critical customer and business data. DataFlux solutions - consisting of data profiling, data quality, data integration, data augmentation and data monitoring - allow companies to build a solid information foundation that can enhance the effectiveness of data-driven applications, including customer relationship management (CRM), enterprise resource planning (ERP), data warehousing and database marketing. To learn more about DataFlux, visit


 About StayinFront, Inc.

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems. StayinFront offers rapidly configured and implemented solutions to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront has been chosen globally as a strategic CRM partner for more than seventy pharmaceutical companies and StayinFront solutions have been implemented in over twenty countries in twelve languages. 

The Company's core, underlying belief is that change is constant and that no two companies do things exactly the same way, which defines competitive advantage.  StayinFront has developed flexible software platforms and tools to quickly respond to change and help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership.  Each implementation is delivered using the StayinFront Quality System, ensuring that all GMP (Good Manufacturing Practice) and GAMP 4 (Good Automated Manufacturing Practice Guide for Validation of Automated Systems, ISPE, 2001) standards covering the entire CRM development lifecycle are met.  StayinFront also offers a range of Data Quality Services to improve, standardize, augment and further leverage the informational assets contained in proprietary databases. 

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Australia, Singapore and New Zealand. The Company can be contacted via the Web at

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