In this book, you will find critical tips for using Facebook as your key marketing machine. Here are just some of the ideas Paul presented. You will have to get the book to see the figures mentioned but get the book now it is well worth it.
Wall
The Wall tab serves as the central component of a Facebook Page and is similar to your personal profile. The Wall allows your company and your fans to upload content, such as photos, videos, and notes. These actions generate updates (called stories on Facebook) and often display as stories on your fans' News Feeds.
News Feed
A News Feed displays these stories and publishes any new social actions that take place on your Page. For example, an addition of a new photo to your Page is reported as a story on your News Feed.
Status updates
If a company wants to push out a message, the addition of status updates is a welcome tool in the Facebook marketer's toolbox. Like in personal profiles, Pages allow you, a Page administrator (admin in Facebook), to send a
limitless stream of updates (short messages up to 160 characters in length), which, in turn, appear in your fans' News Feeds.
Discussions
Discussions are another standard feature that allow anyone to create a new topic of conversation and permit follow-up comments. (See Figure 1-2.) Members can add to any discussion by typing their comments in the appropriate box and clicking the Post Reply button.
Applications
Just like a profile, you can customize a Page with a host of applications (apps). Not all Facebook apps work on a Page, but a wide range of useful apps are available ranging from virtual business cards to RSS feeds from your favorite blogs and news services. (See Figure 1-3.) (To find out more about Facebook apps, see Chapter 12.)
Facebook for Marketing is available Amazon on from your favorite bookseller or:
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