Design can be the saving grace or the bane of any product across all markets, especially in the communications and technology space. There is a constant struggle between design and functionality, and finding that perfect complement of both that will expose your product in a way that is most beneficial to your goals.
You may be sitting on the greatest, most functional, and revolutionary product known to man, that will change life as we know it for the better...but if it doesn't have a look that matches its hype, it is not going to market well in these times and you will end up drowning in inventory instead of cash.
You may also have created the most visually stunning and beautiful Web site ever to grace the Internet with its presence...but if an everyday user can't navigate through it, or find what they need from it, you may as well have never built it in the first place.
The key is not to work in contrasts, but to create a design that complements your functionality goals. Whether it's a physical product, a Web page, an advertisement, or a simple page layout, you can make or break what you are trying to accomplish with your design.
Design has been an important part of my life for as long as I can remember. As most children, I started with a box of crayons and some construction paper, and now I'm designing web pages for the World's leading communications and technology Web site. I have an eye for design and make a living from it, but I know when to appreciate functionality and practicality over beauty.
I'm looking forward to covering design vs. functionality across the communications market and I promise to update this blog as often as possible. Hope you sign up for the RSS feed.