October 7, 2008
Everyone I know used to owned a Dell
. I think I've owned 3 or 4 in the past 10 years. But Dell took a tumble a few years back, and lost their commanding grasp on the market. I think a lot of it had to do with the fact that they were the ugliest option on the market for a while.
In the computer world, features and performance should be the most important things to consider when purchasing a new machine... but these days, that's no longer the case. It's sad, but looks - the physical appearance of the machine might actually be one of the most important selling points. Apple and Sony have both embraced this and have done a great job marketing their computer lines with this in mind. Now Dell is starting to take the hint and have finally embraced a sense of new age design with their latest line of computers.
They now sport a very sleek and colorful design that follows the type of direction Sony went with their computers. This comes with Dell's push onto retail shelves after years of cornering the direct-sales PC business. In order to compete in this market they needed to appeal not only to a consumers budget, but actually entice potential buyers to ignore everything else in the store to come poke and prod Dell products.
I have to admit, I like the direction they went. The forms alone give off a perception of speed and power. I just hope they don't skimp on the features as a result. I like pretty, but I need functionality and won't settle for something that doesn't perform to my standards. Check out a few of their latest models:
Desktops:XPS 730Studio Hybrid