Study Says I'm Wrong About Social Networking In The Workplace

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Drew Rattray
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Study Says I'm Wrong About Social Networking In The Workplace

So, today I learned something.  Studies from top universities don't apply to the real world.

A recent study from the University of Melbourne has "concluded" that those who surf the Internet for fun during office hours actually increase their productivity.  Read more about their ground breaking research here (yes I rolled my eyes when I typed that, but I refuse to use an emoticon).  Essentially there is conclusive research now that goes completely against one of my earlier entries titled Facebook is Killing Productivity.

Dr Brent Coker, from the Department of Management and Marketing, says that workers who engage in 'Workplace Internet Leisure Browsing' (WILB) are more productive than those who don't.

That quote alone disqualifies this study for me.  WILB?  Really?  Not only did you spend the time on a research project devoted to creating a defense for lazy people around the world, but during said research project you also found time to create a useless acronym for it.

Example of what will NEVER happen:

Boss - "Scott, what have you been doing? I need that site up and running yesterday!"

Me - "Don't worry boss, I'm WILBing, I'll be 9% more productive later"

Boss - "Oh, my bad, please continue"


You know what WILB is? It's an AM radio station in Canton, Ohio, USA, that offers Catholic programming.  It will never be anything else.

Here's another quote from Dr. Coker that proves he doesn't understand the human race, or at the very least Americans, "Short and unobtrusive breaks, such as a quick surf of the internet, enables the mind to rest itself, leading to a higher total net concentration for a days work, and as a result, increased productivity."

We are a society of people who don't know the definition of MODERATION.  If you give people an excuse to slack off, 95% of us will take you up on it.  Of that group, I'll bet 80% will abuse it.

Of course, anything in moderation is fine.  You could of asked me for that advice instead of funding a research project.  But, we are a society based on indulgences, and it's leading to bad habits.  A lot of us are incapable of deeming what is and what isn't unobtrusive, and we could use less excuses.
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