Drew Rattray : Design vs. Functionality
Drew Rattray
| News and views on design vs. functionality balance across the communications and technology space.

June 2011

You are browsing the archive for June 2011.

SEO Jeopardy

June 14, 2011

Image via Wikipedia

Spoiler Alert:  I’m not going to show you new tricks or give you inside information to any trade secrets. Now that half of you stopped reading, I’ll address the other half that isn’t scrambling for a “quick-fix.” 

For the most part, search engine optimization (SEO) doesn’t work out as a global strategy that will optimize for every type of query and keyword. 

Apple's Safari Reader May Become a Publishing Game Changer

June 7, 2011

The WWDC 2011 keynote was jam-packed with software innovations and new offerings from Apple, including new versions of its desktop and mobile operating systems, as well as the all new iCloud.  Of everything announced though, there was one new feature I saw that could potentially disrupt my day-to-day professional life if it took off, and that is the Reader update to the Safari browser.

In a nutshell, if you navigate to a Web page containing an article while using Safari 5 and click the Reader icon in the Smart Address field, the article is pulled forward cleanly, with all disruption, advertising, and unassociated visuals removed.