My first track of day 2 at SES 2009 NYC is another fundamentals session. These sessions may seem a little basic to developers, but they are some of the most valuable to attend if you aren't missing out on something else in the same time slot. As in anything in life, you can't be the best, or even succeed for that matter, if you can't execute the basics of your practice. This track was another reassurance that the strategies I have been using also work for the "experts" in the field (there's that word again). The art of SEO consists of a lot of trial and error, and it's nice to know people you respect in your field are using the same strategies.
The track was moderated by Chris Boggs, Director, SEO, Rosetta. The speaker panel consisted of Kristjan Mar Hauksson, Dir. Search & Online Comm./ Managing Partner, Nordic eMarketing; Debra Mastaler, President, Alliance-Link; Sharad Verma, Senior Product Manager, Yahoo! Search Technology; Sasi Parthasarathy, Program Manager, Live Search, Microsoft; Ankur Choksi, Director, Search Technology, Ask.com; Peter van der Graaf, Advanced Search Specialist, Netsociety.