Simplicity!
Clearly the self service configuration of an AWS Connect instance is easy enough for a call center supervisor to setup! The drag and drop "contact flow" steps are easy to understand and simplify the configuration of a basic inbound call center. There are however many other services in the AWS Cloud tool kit that even a basic call center will need to draw on. These basic services include Polly text to speech, S3 storage "buckets" for phone recordings and reports at a minimum.
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