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AOL To Go Free?

July 17, 2006

An article in Time magazine this week speculates that AOL may soon decide to ditch its once-but-no-longer popular subscription method in favor of an ad-based model, such as that followed by Yahoo! and others.,9171,1214959,00.html

It seems that AOL is becoming exhausted trying to re-fill its leaky bucket, and the water level of customers keeps dropping at alarming rates. I've always wondered why anyone in his or her right mind would pay for broadband Internet and then pay for an AOL subscription on top of that broadband bill. It seems a lot of AOL's customers wondered that, too.


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