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Assault On English

December 14, 2005

I just got an e-mail from an organization that shall remain nameless. The newsletter announced the organization's upcoming seminar on marketing techniques and copywriting.

The title of the e-mail? Something along the lines of, "Learn To Write Impactful Copy".

I've got news! "Impactful" is not only not a word, it's an appalling and egregious crime against the English language. And you would like to teach me copywriting?

Is that like politicians teaching classes on ethics and honesty, or Krispy Kreme offering classes on eating "Heart Smart"?

TES




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