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Walmart Blogs Itself

March 7, 2006

An article that appears in the NY Times (http://www.nytimes.com/2006/03/07/technology/07blog.html?_r=1&oref=login) today discusses the fact that Walmart appears to be employing bloggers to post positive comments about the media-challenged company.

My experience with Walmart and the blogosphere is rather different. A blog I posted last year about bad Walmart customer service has drawn a tirade of negative comments about the retail supergiant by readers. This truly is the company that everybody loves to hate. And until Walmart figures out why it deserves a lot of this criticism, it will continue to operate in the "point the gun, aim for the foot" method of publicity that it seems to enjoy.

Here's a link to the commentary on Walmart: http://blog.tmcnet.com/walmart-customer-service.asp

Enjoy.

TES




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