It may not surprise too many to hear, but despite the fact that, not too long ago, the Xbox 360 was seeing some pretty impressive holiday sales, the overall sales of the device are down. It's a pretty safe bet what's killing those sales, too, and everyone's looking squarely in June's direction.
Basically, the numbers that came out of Microsoft today all say the same thing: the Xbox 360 may be the best-selling game console of the 2012 Christmas shopping season, but it's still down significantly--about 25 percent--from the same time the previous year. The 2011 figures said that Microsoft had shipped fully 8.2 million Xbox 360 units, while in 2012, that number fell to 5.9 million.
The obvious explanation, of course, is E3. The chances of seeing the new Xbox--now said to be called the Xbox--at the June event are surprisingly high, especially given all that we've heard about it in recent days. So buying a device that is likely to get overmastered by its next version in just a few short months was probably short on a lot of lists.
But that's not the only consideration. Consider the ongoing weakness in the economy, increasing the likelihood that those interested in an Xbox 360 would turn to a used model instead. If more users are buying used models, that means Microsoft needs to ship fewer of them to meet demand. That allows players to get in the game for much, much less while at the same time allowing those who've tired of their old systems to go a different route.
Additionally, the sheer level of market saturation undoubtedly causes by the fact that the system has been commercially available for the better part of a decade means that new sales are just plain old less likely. Once you have an Xbox 360--especially now that these new ones are much less likely to suffer the "red ring" phenomenon--you probably don't need, or have interest in, a second.
Still, with the next E3 show on the horizon, and the chances looking bright for a new Xbox release, it's not too surprising to see Xbox 360 sales slow a bit. Hopefully we'll be seeing a new system ready to go in the coming months, and with it, a wide array of new games.
Android (operating system) Bethesda Bethesda Softworks Downloadable content Electronic Arts Electronic sports Facebook Fallout (series) Fallout 3 Fallout: New Vegas Gamer Games Google IOS Maryland Massively multiplayer online game Microsoft Microsoft Windows Mobile game Nintendo Oculus Rift PC game Personal computer PlayStation PlayStation 3 PlayStation 4 Sony The Elder Scrolls V: Skyrim United States Video game Video game console Virtual reality Wii Wii U World of Warcraft Xbox Xbox 360 Xbox Live Xbox One YouTube
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- October 2011
- September 2011
Featured Videos