Satoru Iwata tag
2 result(s) displayed for Satoru Iwata (1 - 2 of 2):
Selling Games In A Saturated Market
It's getting to be downright amazing how many games there are out there, but with more and more games showing up on a regular basis--huge names and indie fare among them--that's posing a bit of a challenge to marketers, and...
Will Future Consoles Be Loss Leaders?
A common marketing move--and price is one of the most important factors in marketing--is to establish what's called a loss leader, a product specifically priced below market value in a bid to get buyers in the door in order to...
