Part III of this three-part series is to discuss externally focused social media perspectives and tools. This is my favorite and took a long time to finish as many of my friends know I changed positions in early 2010. In hindsight, this delay will benefit this post as social media in the enterprise has moved forward in tremendous ways even if not everyone has adopted the concept or philosophy. Some might call it mainstream others a maturing market but I call it exciting!
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Part II of this three-part series is intended to discuss the internally focused social media perspectives and tools. Depending on who you talk to, social media is old (long time consumer driven Twitter or Facebook user) or new (enterprise driven Sharepoint or IBM) for those enterprises who have an IT staff who have committed to social business software and building internal communities. Gartner Group has done a magic quadrant report on this market and can be downloaded here from Jive's web site. You know social media for business is mainstream when you see the leading players are Microsoft and IBM and the relative newcomer Jive; the challengers include two newcomers Open Text and Atlassian; the visionaries include names such as Google, Drupal, Telligent; and the niche players include over 20 players with specialized tools.
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As promised in my last blog post I am launching a 3-part series about social media in the enterprise. There is much information and activity to sort through out there with more column-inches daily. The three parts include today's post introducing the concepts and terminology. At the end of this series you should be able to:
- Build a social media strategy
- Build social business software strategy
- Create a project plan and budget to begin implementation.
Many conservative professionals ignore social media, discount social media and some think it's something others do. Continue Reading...
- Build a social media strategy
- Build social business software strategy
- Create a project plan and budget to begin implementation.
Many conservative professionals ignore social media, discount social media and some think it's something others do. Continue Reading...
If you are anything like me and my peers you have some favorite terms and acronyms that emerge that you really don't like and cringe when you hear them. Some are vendor tag lines some are analyst created market segmentation attempts some are journalist created and more recently blogger created. I attended VoiceCon in Orlando two weeks ago collecting topics and market research that I can blog about. Readers may be interested in your suggested most disliked or misunderstood acronyms but here are my 5 least favorite terms.
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I am excited to participate in TMCNet's blogger network. There are world class subject matter experts you will find on the TMCNet blogger library and I am pleased to be here. Over time we will explore a myriad of changes we see in the enterprise with no limitations. From social media to cloud based services we'll take a look at what enterprises are implementing, evaluating and trialing, and as a networker I will share "overheard" discussions as long as they are not impacted by any non-disclosures that I have signed.
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