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Skiff: Not for Town & Country Types

December 9, 2009 6:31 PM | 0 Comments
It's no secret the magazine industry is having a hard time staying afloat, as major titles folded by the dozen in 2009. And though Hearst made ears perk up when it said that it would launch Skiff, an e-reader service of sorts, in 2010, a lot of questions remain. 
The publisher of Harper's Bazaar and O, The Oprah magazine said that Skiff brings magazines to smartphones and Kindle-like devices. Plus, the Skiff service and digital store will feature a selection of newspapers, books and magazines.
Still, it's unclear whether I'll be able to download rival publications (those from Conde Nast, like Vogue), through Skiff.
Even though Skiff will be ad-supported, who will use it?  
Although digital media is cheaper to produce than print, there's "no proof" something like Skiff "is going to sell products," Steve Cohn, editor-in-chief of magazine industry publication Media Industry Newsletter, remarked during a recent phone conversation with me.
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