Drink The Green Kool-Aid? Consumers Not Convinced

Despite overwhelming media attention, it seems many consumers are not buying in to the thinking that we are in environmental crisis mode. In fact, Yankelovich recently published research showing that only 34% (of a sample survey of 2,763 consumers) feel more concern about the environment than they did a year ago. Perhaps more troubling, a scant 22% of those surveyed feel they can make a difference when it comes to the environment.

 

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