Jenn Abelson, writing in today’s Boston Globe, tells us that retailers are looking to the back-to-school crowd with the hope that their shopping lists will include a new item: saving the planet.
According to Abelson,
Merchants are trying to capitalize on the growing eco-conscious movement by promoting green products this season, from $70 solar backpacks that power iPods and cellphones to pens made of recycled materials...
The article goes on to discuss a series of back to school themed green initiatives from retailers such as Wal-Mart, Office Depot, and Staples.