Land Rover Unveils Green Concept

January 14, 2008
Green is a major theme of this year’s North American International Auto Show and Land Rover is bringing something to the party. The automaker unveiled the LRX hybrid concept, a three-door Rover, showcasing compact size, lighter weight and sustainability-focused technologies.
“The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Phil Popham, Land Rover’s managing director. “LRX is in every respect a Land Rover, but it’s a very different Land Rover.
LRX is designed to be a highly fuel-efficient, turbodiesel hybrid, capable of running on bio-diesel. In combination with other Land Rover technologies, this powertrain could reduce fuel consumption by as much as 30 percent compared with other SUVs of comparable size, and reduce emissions as well.
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