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Green Ideas Overheard At ITEXPO West

September 22, 2008 8:14 AM | 0 Comments
Several ideas/observations overheard at ITEXPO West last week in Los Angeles...

1. Get rid of the ethanol subsidy 

Ethanol production--from grains as opposed to biowaste--is being criticized for generating more pollution than it solves through processing and transportation.

Kind of like LEED buildings being erected in car-oriented office parks, gouged out of what had been environmentally-beneficial fields, wetlands, forests...

2. Go nuclear, like France has done. Get away from coal, heavy oil, natural gas, hydro...

There is some logic here. The big question with nuclear is what to do with the spent fuel. Those costs must be factored into the price.

Then again, compared with bird-killing tailing ponds from tar sands production, blowing up mountaintops and gouging craters for coal, the refining process for oil and natural gas, damming up rivers for hydro...

3. Invest in electric high-speed rail, again like France

Makes sense. Electric rail transportation emits far fewer total emissions than driving and flying and requires much less greenspace. 

Air and road travel have long had free rides--including on the environment--thanks to enormous direct and indirect subsidies that had put private rail passenger transportation out of business. 

The transportation picture, and the environment and energy, not to mention urban development, would have looked much different, had there been a true free market competitive level playing field between modes.

To redress this balance there needs to be heavy government investment--like which was made on the Interstates and in airports that had nearly eliminated passenger and urban rail.

There is a high-speed rail vote going to the California electors this fall. There are also other transit funding measures on or will likely be on the ballot (a future entry in the Green Blog will look at them but this article in the July issue of the transit trade magazine Metro gives a good primer. 

3. Look at shale and other oil sources

There is nothing evil about oil per se from any source, but the final costs from them must include all the direct and indirect environmental expenses incurred.
Anything less is a subsidy...
Often on this blog you read about green technology programs and initiatives in the U.S. and Europe. But those aren’t the only parts of the world where people are concerned about the environmental impact of doing business. A recent report on the Web site of The Age, a newspaper covering happenings in Australia and New Zealand, highlighted an Ernst & Young report about efforts to reduce carbon footprints by companies “down under.”
 
According to The Age reporter Peter Hannam, the Ernst & Young report indicated that most Australian companies, while they’re making an effort to reduce greenhouse gas emissions, are nowhere near being ready to report on carbon emissions or participate in emissions trading programs. New Zealanders are doing better, apparently; The Age blogger Leon Gettler said “New Zealand businesses are almost five times greener than their Australian counterparts.”
 
Regardless of what technologies or techniques they’re using to have a lighter environmental impact, the lack of readiness by Australian businesses is a problem. Starting next July 1, Hannam wrote, Australian businesses emitting more than 125,000 tons of carbon dioxide-equivalent annually will be required to report those figures to the government. But, according to the report, most companies do not yet have processes in place for reporting those numbers.
 
Companies will have the opportunity to reduce the carbon emissions they must report by engaging in carbon emissions trading—a program the Australian government plans to roll out no later than 2012, The Age said. Companies that don’t register or that report inaccurate number will be fined as much as $220,000.
 
It will be interesting to see how Australia’s environmental regulatory efforts pan out. What do you think—will companies make the necessary changes and utilize the best technologies available to make reporting accurate and to achieve reduced emissions? Or is a government-run system too bureaucratic?

Green Technology and IP Communications

September 11, 2007 10:35 AM | 0 Comments
If you ever wondered how IP communications and green technology are similar, take a look at this blog post explaining how it all works. We hope to see you at Green Technology World conference very soon. The show kicks off in a few hors and we can’t wait to host you.

Green Technology Conference Doing Well

September 6, 2007 4:57 PM | 0 Comments
Thanks to all the readers of TMC’s green blog for supporting the Green Technology World conference taking place next week in Los Angeles, CA. Our attendance numbers are far ahead of where we thought they would be based on the limited time we had to market this event. We now expect up to 2,000 people to register for the show when all is said and done. In addition there may be some of you who don’t want to use a computer to register just so you can lower your carbon footprint. We completely understand and that is perfectly OK.
 
For this particular show we will be using electricity in our registration system. We are thinking however that at the next event we may get a bank of Inveneo bicycle-powered PCs to handle this task. We are of course evaluating the carbon output of a human breathing hard versus just getting the juice from a wall socket. More to come later.wink
 
Oh and by the way, I forgot to mention some of the attendees at the show. We have representation at a high level from Boeing, AMD, Alcatel-Lucent, Qwest, Toyota, British Telecom, Ericsson, Lockheed Martin, Texas Instruments, Cisco, Intel and The United Nations, among others.
 
Here are the sessions we will be focusing on next week in LA:
 
Tuesday, September 11, 2007
 
  • Opening Keynote Address by Rick Snyder, President, TANDBERG
  • Top Ten Ways to be GREEN through Better Networking Presented by Cisco
  • Maximizing Benefits of a Virtual Workforce Presented by Arise Virtual Solutions
  • Empowering Teleworking with IP Telephony and Web Services Presented by BlueNote Networks, Inc.
  • Virtual Meetings: A Faster Path to Lowered Emissions Presented by Polycom, Inc.
  • Alleviating the Carbon Footprint of Corporate Travel though Conferencing, Collaboration and Video Conferencing Presented by IP Unity Glenayre
  • Green Case Study: Pat Lobb Toyota Presented by Pat Lobb Toyota
  • The Greening of the Data Center Presented by Digital Realty Trust, AMD, and Foundry Networks
 
Wednesday, September 12, 2007
 
  • Keynote Address by Joan Vandermate, VP of Marketing, Polycom
  • Paving the Way for a Greener Approach to Deploying Telecom
  • Networks Presented by RadiSys
  • Advanced TCA -- Green Conferencing in Data Centers Presented by Polycom, Inc.
  • Truly Green Application Specific Computer Design Presented by Arlinx, Inc.
  • The Future of Green Technology Presented by Ericsson, BT Conferencing USA, and Cincom Systems, Inc.
 
Here is more from the press release.

TANDBERG

August 21, 2007 4:07 PM | 1 Comment
Rick Snyder, president of TANDBERG Americas, recently took the time to answer questions about the telecommunications industries role in the green movement, his company’s efforts to stay ahead of the pack and the upcoming Green Technology World Conference this September in Los Angeles.
 
TANDBERG, a global provider of visual communications, has a stated mission of developing products that reduce CO2 emissions, traffic congestion and unnecessary business travel, while maintaining or improving productivity.
 
For more background on TANDBERG Americas, please read earlier TMCnet coverage of the company here.
 
How is the green movement changing the way your company operates?
 
We’d been using videoconferencing to reduce the need for business travel and improve productivity since 1989. As we grow exponentially, it becomes even more essential that we address our carbon footprint. Recently, with the introduction of Tandberg Movi, all employees with a webcam can join the enterprise video network. Not only does this cut carbon emissions by reducing travel, it promotes visual telecommuting programs.
 
In addition, we are implementing company-wide programs to recycle, use environmentally friendly business materials and reduce printing. Also, two European Union directives on Waste Electrical and Electronic Equipment (WEEE) and Reduction of Hazardous Substances (RoHS) have been critical to our operations teams.
 
We are conducting a third-party audit of our environmental record measuring travel, energy use and production factors to discover more areas to improve.
 
Have customers been pushing your organization to produce more green products and services?
 
Yes. A number of our customers, such as Vodafone, have corporate-wide climate change programs and are looking to TANDBERG to help them measure the impact that video, and its associated travel reduction has on their CO2 emissions. In the U.S., we’ve been talking with our government customers for some time about how to visually enable their growing telecommuting programs so that more employees and managers stay connected. We’ve put tools and services in place to help customers track and show results, such as our microsite, www.seegreennow.com.
 
How long has your company been focusing on providing green technologies?
 
To be frank, when TANDBERG debuted its first video system almost 20 years ago, we did not think of it as a green technology. We viewed it as a tool to enhance business productivity and reduce cost. We are humbled to realize that what we have been producing all along can be a measurable environmental solution for business.
 
What customer pain does your company take away for customers?
 
In short, we increase productivity by making communication more natural. Visual communication accelerates decision making by reducing the time to gather information and materials. It helps scale knowledge, so that companies can access expertise immediately. It unifies organizations. Companies that communicate well eliminate a lot of wasted time and empower their workforce. Finally, it improves work/life balance, with less travel and higher employee engagement — that means less employee turnover too.
 
For many companies, being environmentally responsible is not foremost in their mind. They are interested in doing what they can, but it is the combination of productivity gains and cost reduction, PLUS the green factor that addresses their concerns.
 
What is the most effective green technology in your opinion?
 
That is very hard to say. It is very exciting to see innovation around this topic taking place in all areas, from green data centers to eco-friendly building materials. I think the technologies that are going to be most successful are those that are cost-effective, easy to implement, use and provide a measurable ROI for customers. Videoconferencing is certainly high on our agenda!
 
What has surprised you most about the green movement?
 
It seems that we get a green “cycle” every generation. When you look back to the 1970’s we all talked about the ozone layer and the energy crisis, and then it seemed to fade away from the mainstream. This time around, though, it seems like market leaders in all industries are truly embracing the movement. It is about action not words.
 
Did you get a chance to see/hear the Live Earth concert?
 
I did and I really enjoyed it. In talking with employees the next day it seemed like the event did its job to raise awareness of the issue and get people excited about doing something. Education and action are the keys if we are to make a difference.
 
Can you make one prediction about the green movement in five years?
 
I think that we are going to see more companies recognize the growing demand for green products and services and begin to enter the market. Those that treat it like a gimmick are going to get drowned in the “green wash.” Consumers are well informed and trends show an affinity with green organizations that are committed and involved in making a difference.
 
What will you be covering in your presentation at the Green Technology World Conference this September in Los Angeles?
 
I am going to share some results from a global survey we have just completed with Ipsos-Mori on environmental attitudes in 15 countries. We are seeing some compelling results about people’s preference for green products and green employers and some surprising results about how different countries stack up in their engagement on the issue.
 
I am also going to share some case studies of companies we have worked with to reduce their carbon footprint.
 
What do you want the industry to know about your company?
 
I think that we are serious about the green issue and we are acting on it with significant investment. We recognize that we are far from perfect ourselves and that prioritizing environmental responsibility is an operational issue as well as a cultural one. Our green audit is a first step for us and we are interested in becoming more involved in the global conversation around the green topic.
 
Where will your organization be over the next 3-5 years?
 
At the forefront of the industry, leading by example and continually adapting to the demands of our customers and employees. We will be innovating in the ways we address environmental issues as well as issues of workforce engagement, and competitive advantage.
 
In the next five years we expect everyone will have the ability to be visually enabled, supporting the need to reduce CO2 emissions through reduced business travel, while maintaining business continuity. Video will become an integral part of natural communication for everyone in an organization, allowing people to have that intimate face-to-face discussion as if they were in the same room.

Green Technology Conference

August 16, 2007 6:45 PM | 1 Comment
Please accept my invitation to be part of TMC’s newest event. Here is a recent invitation we sent out. In case you missed it, here it is. Hope to see you at this show. Our attendance is already ahead of projections and our free passes will likely be sold out soon.
---

If you are concerned about how your company is impacting the environment, or perhaps looking for ways to increase efficiency and reduce your energy consumption while minimizing waste, then you need to join us at the Los Angeles Convention Center on September 11th and 12th for the Green Technology World Conference.

The Green Technology World Conference is the premier event focused on educating you about technologies, essential issues, and trends that enable businesses to operate more efficiently, thereby creating a positive impact on both your business and the environment. The conferences will feature presentations from executives from successful organizations that have implemented green policies and seen tremendous results.

You can attend the Green Technology World Conference for FREE if you register in advance. The conference will feature educational sessions, panel discussions, keynote presentations, networking events, and an exhibit hall featuring leading companies showcasing their green technologies. And it’s all FREE when you register in advance.

Don’t miss this groundbreaking event. We have put a great deal of effort into making Green Technology World Conference a totally unique event that will provide the best information for you, creating an unsurpassed educational opportunity for all. There is no cost to attend, but the benefits can save your company thousands and help save the environment for everyone.

We look forward to seeing you in Los Angeles.

Regards,

The Green Technology World Conference Team

Morgan Stanely to Offer Carbon Offset Service

August 15, 2007 8:28 AM | 0 Comments
If you though the green movment was a passing fancy, think again. All you need to do is heed the age-old adage: Follow the Money.
In a follow-on to last year’s proclamation from Morgan Stanley that the firm would invest upwards of $3 billion in environmental markets, including carbon credit trading, Morgan Stanley announced it will partner with consultants Det Norske Veritas (DNV), an independent risk management  foundation in a bid to advise companies that want to go carbon neutral.
 
DNV is also considered a leading international provider of emissions data certification.
Morgan Stanley is not alone. The margins to be made selling carbon credits have attracted the attention of competing investment banks including Citigroup, Credit Suisse and Merrill Lynch.
 
According the Morgan Stanley, the system will work as follows:
 
Under the new service, clients will compile their emissions inventory and calculate their carbon footprint by applying the monitoring standards of the Greenhouse Gas Protocol Initiative, which has provided the accounting framework for many mandatory greenhouse gas programs across the world, including the EU Emissions Trading Scheme. DNV will then verify these emissions inventories and calculated carbon footprints. Carbon quantification, monitoring and verification will be conducted consistent with ISO 14064 standards. Morgan Stanley’s Commodities Group will procure and cancel carbon credits equivalent to a client’s verified carbon footprint. Clients will be able to select their preferred sources of carbon credits, although all carbon credits will be generated according to the standards of the Kyoto Protocol.
 
Morgan Stanley has made a pledge to advancing sustainable global development, by implementing energy efficient policies and committing to reduce greenhouse gas emissions by up to 10 percent below 2006 levels by 2012 through new green buildings and additional energy use improvements.

China’s Green Olympics

August 8, 2007 8:41 AM | 0 Comments
Although air quality problems plague the world’s fastest-growing economy, China is doing what it can to have a true green Olympics. The city of Beijing plans 80 percent of buses and 70 percent of taxis will be fueled via clean energy by 2008.
 
As part of the efforts, 14 electric buses have been running on one bus route for two years in Beijing as a pilot project while 1,300 buses fueled by compressed gas have been put into operation.
 
Of the two million square meters of buildings used for the Olympics, 26.9 percent will be powered by clean energy like solar, wind and geothermal power, the ministry said.
 
The seven main stadiums in Beijing will be equipped with solar generators with a total capacity of 480 KW while 90 percent of the lighting outside the stadiums and hot water supply in the Olympics Village will be powered by solar energy.
 
Beijing will have its first wind power plant by the end of this year with a capacity of 50,000 KW, which will supply main stadiums.
 
While it will take a while to clean the air in China, the Olympics seem like a great catalyst to get the country moving in the green direction.

CO2Sink

August 7, 2007 8:48 AM | 0 Comments
We often read of reducing carbon emissions but another way to minimize carbon emissions is to bury them underground. Here is a fascinating article on an experiment to bury carbon in Ketzin, Germany. How is it done you wonder? In this case, an 800 meter-deep hole is filled with porous rock. The rock is currently filled with water. The carbon dioxide is pressed into the hole and the small holes in the rock absorb the carbon dioxide as the water is pressed out.
 
The experiment is named aptly CO2Sink and it marks an important experiment in seeing how successful burying carbon dioxide inland can be.
 
Shell, Vattenfall, E.ON, Statoil and RWE are contributing money and expertise to the project, which is overseen by the National Research Center for Geosciences in Germany. The success of this project would be good news as it helps offset the negative environmental impact of increasing coal plants in Europe and elsewhere.
 
Are there risks? Yes. In 1986, about 1,800 people were suffocated at Lake Nyos, Cameroon, when a massive cloud of carbon dioxide escaped from the formerly volcanic site. Environmentalists have warned of similar dangers if leakages occur and gas settles in dips and valleys, where people live.
 
Experts believe the carbon will remain below ground for years but could eventually surface.
 
This experiment is an important one and shows yet another way in which humans can reduce their carbon footprint. Hopefully it will be successful.

BMW Goes Green

July 30, 2007 7:14 AM | 0 Comments
Well perhaps they aren’t quite green yet but BMW, the car which provides us the self proclaimed “ultimate driving machines,” hopes to also bring us the “ultimate green driving machines.” This article details the company’s hydrogen plans. This is in addition to a plan the company has to recapture steam utilizing traditional internal combustion engines in order to yield a 15% or so increase in energy efficiency.
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