American Airlines Plans Green Marketing Push

July 20, 2007
As I was flying back from a trip to the West coast, trying to calculate how much it would take to offset my carbon usage, I came across a Wall Street Journal report that said that American Airlines, the world’s biggest airline by passenger traffic, is preparing a marketing campaign to kick off in August to show off its green side.
Supposedly AA is receiving an increasing number of inquiries on the subject from both consumers and business travelers. Stay tuned for more as the airline rolls out its plans.
Maybe they can set up a program where frequent flyers can exchange their miles for carbon offsets.

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