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corporate initiatives

Green Credit Card

July 25, 2007

American Airlines Plans Green Marketing Push

July 20, 2007

Yahoo Green Center

July 12, 2007

I was perusing the Yahoo! Green Center and for the life of me I cannot understand why Honda and Toyota consistently beat American car companies when it comes to styling, innovation and now being green. The top four cars in terms of greenness are as follows:   Car Greenness (100 is best) 2007 Honda Civic Hybrid 86 2007 Toyota Prius 86 2007 Honda Civic GX NGV 85 2007 Toyota Camry Hybrid 79   I just get the feeling the American car companies are just too macho to be the greenest. Well at least Ford has a great green hybrid SUV… The 2008 Escape at 34 MPG.

Fujitsu Siemens Primergy TX120

July 12, 2007

Since when did Fujitsu and Siemens start working together. This has to be the best kept secret around or I have just been napping on the job. But if your company is going to be such a well kept secret it helps that when you start to make noise that you introduce a server which has the lowest carbon footprint on the market.   The Fujitsu Siemens Computers (FSC) Primergy TX120 tower server's aimed at smaller businesses and branch offices. FSC suggests that's suited to office workspaces, along with distributed and SOHO applications such as retail in-store, back office servers and small office application servers.

The system includes either a 1.866GHz Intel dual-core Xeon 3040 processor with up to 4MB of L2 cache and a 1,066MHz FSB, or an Intel Celeron processor.

Big Green

July 11, 2007

Did Live Earth Mean Anything?

July 9, 2007

Are You a Greenocrite?

July 5, 2007

I have to agree partially with Tom Young of VNUNET when he says companies have to do more to be really green. It is easy to make announcements but backing them up is always a challenge. Still, the trend towards thinking green has improved corporate recognition that organizations can make the world a better place and save money at the same time.   I always have to wonder though, when I hear stories about people driving more than 100 MPH in a Toyota Prius… To be green must we change every aspect of our lives? In other words, are you better off driving 100 MPH in a Hummer than a hybrid?   The point is, are we too focused on calling each other out if we are not as green as possible?

Corporate Carbon Footprints

July 4, 2007

Yesterday I discussed carbon calculators and it is no surprise that there are so many ways to calculate your carbon footprint. Forbes decided to tackle the corporate carbon footprint concept in an article today and surprise – the article also details how complicated it is to calculate carbon emissions for companies.   But it seems that Starbucks can attribute about two ounces of carbon to the environment for every cup of coffee it serves. This doesn’t include the carbon needed to transport the coffee from store to store. Interestingly, one wonders if it makes sense to not take into consideration whether buying coffee at a retail outlet results in more carbon emissions than brewing the coffee yourself.

Carbon Footprint Calculators

July 3, 2007

Here is a list of carbon footprint calculators. If you are interested, Nigel’s Eco Blog will be testing some of these over the next few weeks. I tried the BP calculator (Flash version) out and was pretty surprised at how large a footprint a single household can have. This is especially true as my business requires me to be on an airplane constantly.   Awareness is certainly something that will help reduce carbon emissions.

Big Green Day

July 3, 2007

It has been a pretty green day so far today with lots of news to keep our green loving readers on the edge of their carbon-free seats. For example, Cadbury Schweppes will be cutting its net absolute carbon emissions By 2020, the confectionery company famous for its Cadbury chocolate Easter eggs and other sweets intends to slash half of its net absolute carbon emissions, with at least 30 percent from in-company actions.
"We recognize that if we are serious about tackling climate change, we need to be 'absolutely' committed," said Cadbury Schweppes CEO Todd Stitzer in a statement. "This means re-thinking the way we do business, embedding sustainability into every decision we take."   Salon has an article about carbon credits which explains a bit about how the system works and moreover talks about politicians and companies supporting such initiatives.   Finally, here is a brief article with some links to carbon footprint reducing resources.
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