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corporate initiatives

GM Goes Green with ecoFlex

July 2, 2007

The Benefits of Green

July 2, 2007

If you are interested in seeing how companies are benefiting from the move to greener technologies, please read these quotes contained in an article on CNN.   "It's both great business and a good business -- great in that it is generating real orders and revenue ... and good in the burnishing effect our initiatives have had on both our brand and our business," says Peter O'Toole, a spokesperson for General Electric.

GE has doubled its research and development budget to $1.5 billion into technology to reduce energy consumption and waste products. The return on the company's investment appears to be high: Last year, GE's "Ecomagination" line of products generated $10 billion in revenues in 2005, and is on track to eclipse $20 billion by 2010.   What this tells you is you can truly be green, help ensure a better future for your children and also find ways to save and make money. In addition you can improve your image in the world.   The article is worth a read as it also details how retailers can lose customers as a result of the perception they don’t care about the environment.

Don’t Bite that Apple

June 21, 2007

Green Hiring May Be Illegal

June 19, 2007

In the perfect green world we would all commute no more than a few miles to work and do so in vehicles which require the least amount of fuel. In this scenario employees could even bike or walk to work on many days. Imagine how much energy would be saved in fact in an efficient distribution of workforce talent to companies located near where the talent lives.   The only problem here is it may be illegal for employers to ask questions about the vehicle employees drive or where they live. You certainly aren’t allowed to make a hiring decision about someone because they live at a certain address.   These rules of course are there to ensure companies do not discriminate but it may in fact also ensure companies are not able to minimize their carbon footprint effectively.   While I am no HR expert, it seems there may be a need to loosen up a hiring regulation or two so companies with a  green conscious can act more responsibly.

Carbon Footprint Secrecy

June 15, 2007

Top 10 Green Ideas

June 15, 2007

Have you ever wanted to go green but weren’t sure the best way to go about it? What are the top 10 ways to go green you ask? Well here is a list from Worldwatch Institute.   1)      Walk or Bike to work a.       This one is pretty obvious but may be tough to do if your company is really far from your home and/or you currently fly to work.
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