Digital Realty Trust Releases Green Study

September 6, 2007
Digital Realty Trust released the results of a study looking at senior decision makers in North American corporations who are directly responsible for strategy, planning and technology evaluation for datacenter operations.
According to Chris Crosby, Senior Vice President at Digital Realty Trust, “Our goal for this survey was to determine whether the greening of the datacenter is a passing fad or represents the emergence of a deeper trend in technology that will permeate the industry for years to come.”
Among the findings announced by Digital Realty Trust, 55 percent of companies polled have already established a detailed green datacenter strategy, more than 80 percent of companies polled confirmed that their green datacenter strategies go beyond computers and servers but also include facility design and operations and more than 60 percent of respondents project that having a green datacenter strategy will become an important factor in their vendor selections over the next 24 months.
Further, 73 percent of respondents  said that there is no clear industry standard for what meets the criteria of being a truly “green datacenter.”
“These data points indicate that green, energy-efficient datacenter trends have been adopted more quickly and more deeply than previously believed,” said Jim Smith, Vice President of Engineering at Digital Realty Trust.
Smith will be participating in a panel discussion titled “The Greening of the Data Center” at the upcoming inaugural Green Technology World Conference on Tuesday, September 11 from 3:15 to 4:00 pm in the Los Angeles Convention Center. Registration for the event is now open; click here to sign up.

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