Toronto Star: Will New Social Climate Lead to Green?

December 26, 2007
The Toronto Star has an item today about green living and a message to the citizenry of Ontario that going green doesn’t have to be all about sacrifice.
Amid messages of new technologies and altering lifestyles, Canadians looking to make a change in 2008 should take heart that it doesn't all have to be sacrifice.
Experts say an environmentally friendly lifestyle can mean not only lower household bills but also improved mental and physical health when forgoing the automobile.
Of course, whether or not recent polls showing that consumers would be willing to pay more or take that extra step for a greener planet will translate into real world changes remains to be seen.
Clifford Maynes, executive director of Green Communities Canada, told the Star: “You have polls where people say, ‘Yes, we’re willing to pay more to be green.’ I think this is a premise that has yet to be fully tested.”
To check out the article Is new social climate needed for green living? click here.

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