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    <title>Green Blog - Greenocrite Archives</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/green-blog/" />
    <link rel="self" type="application/atom+xml" href="http://blog.tmcnet.com/green-blog/greenocrite/atom.xml" />
    <id>tag:blog.tmcnet.com,2011-11-14:/green-blog//38</id>
    <updated>2010-12-14T20:11:25Z</updated>
    <subtitle>Helping environmentally-conscientious business leaders choose environmentally-friendly solutions.</subtitle>

<entry>
    <title>SkyRider Gives One Reason To Skype Or Web/Videoconference</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/green-blog/2010/09/skyrider-gives-one-reason-to-skype-or-webvideoconference.html" />
    <id>tag:blog.tmcnet.com,2010:/green-blog//38.44870</id>

    <published>2010-09-28T03:27:24Z</published>
    <updated>2010-12-14T20:11:25Z</updated>

    <summary>Give the airlines credit: unlike the automakers for whom greenwash is the order of the day, they and in turn the environment i.e. all of us benefit when they find ways to cut energy use. The lighter the weight, the...</summary>
    <author>
        <name>Brendan Read</name>
        <uri>http://blog.tmcnet.com/green-blog/</uri>
    </author>
    
        <category term="Environment" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Greenocrite" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="corporate initiatives" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="airtravel" label="air travel" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="aircraft" label="aircraft" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenwash" label="greenwash" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="skype" label="Skype" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="videoconferencing" label="video conferencing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="webconferencing" label="web conferencing" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/green-blog/">
        <![CDATA[<p>Give the airlines credit: unlike the automakers for whom greenwash is the order of the day, they and in turn the environment i.e. all of us benefit when they find ways to cut energy use. The lighter the weight, the more the aircraft can carry per pound of thrust the less fuel is needed leading to lower emissions.</p>
<p>Let's face it: even if we developed high-speed rail networks everywhere, air travel is the only practical means to carry people and highly-valued cargo over medium to long distances and to remote locations.</p>
<p>One of the means airlines have been using to gain productivity is seat pitch. The more bodies on thinner, lighter furniture packed tighter together that they can squeeze into the maximum certifiable capacities of today' well-engineered aircraft the less BTUs-per-customer they must expend while achieving more per-passenger revenues.</p>
<p>Yet there are limits to this as anyone taller than 5'5" can testify. Today's seating arrangements make online work next to impossible in economy i.e. hoi-polloi class while making flying close to becoming unbearable.</p>
<p>(Replacing much-maligned but actually very nutritious and overall very good airline food with salt-and-fat-laden fare at most airports adds to the discomfort further because salt makes the joints ache)</p>
<p>Air travel though is about pushing the limits. An Italian company, <a href="http://www.aviointeriors.it/index.php?option=com_k2&amp;view=item&amp;id=141:aviointeriors-launches-a-super-high-density-seat&amp;Itemid=155">Aviointeriors </a>is promising to go beyond it when it comes to human endurance with its new 23-inch pitch (compared to typical 28-inch-31-inch pitch) "SkyRider" seat.</p>
<p>Not yet FAA-approved, the "SkyRider", is says Aviointeriors "an ultra-high density seat presently completely engineered and to be finally&nbsp;tested. The SkyRider has been designed and engineered to offer the possibility to even further reduce ticket prices while still maintaining sound profitability, which, even with a dual or three class seating&nbsp;arrangement, will allow maximum certified passenger capacity of the aircraft. With a much reduced seat pitch, the SkyRider preserves a comfortable position for the low fare&nbsp;passengers."</p>
<p>"Furthermore, in the SkyRider arrangement, a partial overlapping of the passengers seating between rows&nbsp;is allowed, thus further increasing the cabin density. The seat structure itself also provides space for personal baggage."</p>
<p>The seat row roughly resembles like those on amusement park rides without the over-the-shoulders harnesses, or the comfort. But don't give the airlines (or the FAA) any ideas. We've all been on flights that would merit such contraptions.</p>
<p>"The SkyRider is intended as a new basic class," says the firm. "The passenger's seating position is similar to that of a&nbsp;touring motor-scooter rider. This posture permits that the overall longitudinal space occupied by the seat."</p>
<p>If the Aviointeriors release had come out April 1 it would have been treated as a joke. Yet with domestic air travel--with the laudable exception of JetBlue--becoming a commodity where cheap-and-timing is what matters; if the FAA approves this cross between a seat and-straphanging don't be surprised if one carrier then another then another follow suit. Lowest common denominator. This is despite condemnation from reporters and users if the <a href="http://www.farecompare.com/articles/airline-industry-news/worst-airline-seat-skyrider-poll/">site Farecompare</a> is any indication.<br /><br />After all, the carriers know that if you have to fly, because your company tells you to or that you have to see your family or bury them you will have no choice, or so they think to endure the torture.</p>
<p>The only thing--barring Congress-driven mandates to the FAA--barring such a discomfort-inflicting device from being contemplated is for the individual business customers and for powerful consumers organizations like the AARP--to tell the airlines "don't even think about it or we'll switch/tell or advise our employees and members to switch to video/webconferencing, and Skype."&nbsp;<br /><br />Given the airlines' better-but-still razor-thin profits, it doesn't take much of a shift in customers to change their ledger colors from black to red. For while the air travel experience has been deteriorating and prices climbing that for online virtual communications has been taking off and declining respectfully.</p>
<p>And one doesn't have to worry about strip-searches, what's in the other's person shoes, weather delays and lost bags, or tolerate the food on a Skype, web or videocall...the greenest "transportation" there is.</p>]]>
        
    </content>
</entry>

<entry>
    <title>The Greenest (and One of the Last?) Winter Olympics Ever</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/green-blog/2010/02/the-greenest-and-one-of-the-last-winter-olympics-ever.html" />
    <id>tag:blog.tmcnet.com,2010:/green-blog//38.43274</id>

    <published>2010-02-09T17:44:06Z</published>
    <updated>2010-02-09T18:07:33Z</updated>

    <summary>There is a crack going around about the 2010 Vancouver Olympics that it is &quot;the greenest Winter Olympics ever&quot;.&#160;The joke refers to the efforts to promote green tech and transportation at the event that has been more than offset by...</summary>
    <author>
        <name>Brendan Read</name>
        <uri>http://blog.tmcnet.com/green-blog/</uri>
    </author>
    
        <category term="Environment" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Living" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Greenocrite" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="davidsuzuki" label="David Suzuki" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="globalwarming" label="global warming" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="winterolympics" label="Winter Olympics" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/green-blog/">
        <![CDATA[<p>There is a crack going around about the 2010 Vancouver Olympics that it is "the greenest Winter Olympics ever".&#160;<br /><br />The joke refers to the efforts to promote green tech and transportation at the event that has been more than offset by man-made global warming and pollution that has led to record-high temperatures and rain. This has forced organizers to ship in snow (thereby releasing more harmful emissions) to Cypress Mountain that overlooks Vancouver; Whistler, some 2 hours north&#160;where most of the outdoor venues are is mild but still in good shape.</p><p>My wife and I live in the Metro Vancouver. We park-and-rode into the downtown yesterday to get a feel of the crowds, the activities and the excitement just before the Opening Ceremonies on Friday. One of our stops was at the big downtown Hudson's Bay department store that had a half a floor dedicated to Olympics merchandise; 'The Bay' is a sponsor. I saw a Vancouver 2010 umbrella and cracked to my wife "you'll need this on Cypress" and she laughed. With even more rain and high temperatures forecast this weekend spectators and the athletes' retinues will need them.</p><p>The <i><a href="http://www.ocregister.com/sports/winter-233250-games-olympic.html">Orange County Register</a></i> has called it right with a Feb.8/9 story 'Global warming a threat for the Olympics?<i>'</i></p><p>"One morning last week, environmentalist David Suzuki looked across English Bay from his Vancouver home to Cypress Mountain, usually covered in snow this time of year but now left all but bare by a warm winter.<br /><br />"I've watched in horror as the snow has just melted away from Cypress Mountain," Suzuki said, referring to the 2010 Olympic Games snowboarding and freestyle skiing venue.</p><p>"The view from Vancouver, Suzuki and others say, provides a glimpse into the future for the Winter Olympics.<br /><br />"It's certainly an early warning sign and I think and a wake up call to the Olympic movement," said Ian Bruce,&#160;<br /><br />"Global warming has placed the future of the Winter Olympics and winter sports from the Sierras to the Alps in peril, according to interviews with environmental scientists, Olympic officials, historians and athletes in recent weeks.<br /><br />"As the 2010 Olympic Games open this week in Vancouver and Whistler, there is a growing concern within the Olympic and environmental movements that the Winter Games are in jeopardy of being significantly diminished if not eliminated all together by climate change.<br /><br />"The tenuousness of the Winter Olympics has become increasingly more obvious with global warming," said Derick L. Hulme, an Olympic historian at Michigan's Alma College. "It (the International Olympic Committee) should be very concerned about the Winter Olympics. I think many people look out 20, 30 years from now and are concerned about whether the Winter Olympics will still be viable."<br /><br />The culprits are in the mirrors. The SUVs, the monster homes, sprawling subdivisions, the office parks, big box stores, and expressways we drive and select and with&#160;this the destruction of farmland, forests, open space&#160;and wetlands and the air, water and land that we depend on. The treating of the environment as a free lunch whose price is now becoming due but no one wants to pay, and the amount owed is climbing rapidly.</p><p>Ultimately the human species, as well as that of every other life form is doomed, as is our planet and solar system and the universe. There is the fatalism that 'in the long run we're all dead' that has created greenlighted wanton materialist, environment-be-d**ned attitude as evidenced in the bumper sticker 'The one who dies with the most toys wins'. The Algeria-born French philosopher Albert Camus summed it up nicely: "There is but one truly serious philosophical problem and that is suicide" and we're quickly collectively doing in ourselves before the sun going red giant, the collision between the Milky Way with Andromeda&#160;and heat death does us in.</p><p>So is there a reason to go green, to try and save the planet, when ultimately it is a futile exercise? The answer lies whether each of us has a reason to go on living, or to kill oneself, as Camus posits. We can decide not to look after ourselves and choose to ingest dangerous substances to oblivion too.</p><p>My attitude is that each of us are born without being asked into this world, a gift as it were, and we have an obligation to repay the givers if you like by making the best of it in the brief times we are here. Like Zen art just because life, like the planet and the cosmos is not permanent does not mean it is not worth while to create and maintain for it has a unique beauty that is to be cherished for that instant there is.&#160;<br /><br />And that means looking after ourselves and our planet.</p><p>&#160;</p><p>&#160;</p><p>&#160;</p>]]>
        
    </content>
</entry>

<entry>
    <title>Why EVs (etc.) are NG</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/green-blog/2009/01/why-evs-etc-are-ng.html" />
    <id>tag:blog.tmcnet.com,2009:/green-blog//38.39111</id>

    <published>2009-01-15T15:10:16Z</published>
    <updated>2009-01-15T15:17:12Z</updated>

    <summary>I have long been skeptical about electric or other alternative-fueled vehicles as truly green technologies because they all consume vast amounts of life-giving open space to transport comparatively few people and goods, drives more sprawl, which does likewise, and incurs...</summary>
    <author>
        <name>Brendan Read</name>
        <uri>http://blog.tmcnet.com/green-blog/</uri>
    </author>
    
        <category term="Environment" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Greenocrite" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="automotive" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="carbon footprint" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="corporate initiatives" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="government initiatives" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="green technology" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="automotive" label="automotive" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="electricvehicles" label="electric vehicles" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="emissions" label="emissions" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hybrids" label="hybrids" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nationalpost" label="National Post" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="openspace" label="open space" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sprawl" label="sprawl" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="telework" label="telework" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="transit" label="transit" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="transportation" label="transportation" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/green-blog/">
        <![CDATA[<p>I have long been skeptical about electric or other alternative-fueled vehicles as truly green technologies because they all consume vast amounts of life-giving open space to transport comparatively few people and goods, drives more sprawl, which does likewise, and incurs air-killing construction and upkeep and requires&#160;hydrocarbon-based paving materials.</p><p>Peter Foster, a columnist in Canada's National Post, along with associated commentators <a href="http://network.nationalpost.com/np/blogs/fullcomment/archive/2009/01/13/peter-foster-detroit-s-hybrid-nightmare.aspx">have come up with a few more points to consider</a>, in his column Wednesday subtitled 'Today's alternative vehicles are all profit graveyards or subsidy pits'.</p><p>Mr. Foster correctly pointed out one of the fallacies behind assuming that people will buy electric vehicles (EVs) and that is it isn't the average amount of driving per day that matters but the farthest that one usually wants to go.</p><p>"Apparently, Americans on average drive their cars less than 35 miles a day, but to suggest that this supports the viability of short-range electric cars is like suggesting that a five-foot tall person should be in no trouble if forced to spend alternate one hour periods in water six feet deep and two feet deep. After all, the average depth is only four feet. What is critical is not the average but the farthest distance you want to travel.</p><p>"With gasoline-powered cars or hybrids there is no distance limit, since there is a vast network of gasoline stations at which you can fill up in minutes. With electric cars, you have to plug in for a matter of hours. Battery exchange depots are an obvious idea but likely an impractical one.</p><p>I can attest to Mr. Foster's point. I work from home and the farthest I drive is 15 miles and that is on those days when I have to pick up my wife late at night from her part-time job, when the buses stop running. Yet we live in a small city in a rural area, so when we need to do shopping or conduct other business in a larger metro, or to just get out of town for something to do, our journeys are 100 miles to 150 miles round trip.</p><p>Mr. Foster's column also points out about controversy over ethanol whose fuel-driven demand has sparked starvation and food riots. And one of the commentators said that they had once read that a Prius has 37 pounds of copper wiring. &#160;A standard gas powered vehicle has 25 pounds of copper. &#160;"Did copper start growing on trees or is it ok for us to feel green while some guy works in a hole in South America?" asked the respondent.</p><p>What would be handy is to have a reasonably objective report from a well-respected organization (by environmentalists and industry alike) that cuts through the greenwash and the charges and PR and compares the total direct and indirect green impacts of transportation and transportation alternatives: i.e. private vehicles, transit, and telework. That way consumers and government decisionmakers spending their money would have a fair basis on which to choose the greenest option, weighing that factor against cost, need, and convenience.</p><p>&#160;</p>]]>
        
    </content>
</entry>

<entry>
    <title>Green Ideas Overheard At ITEXPO West</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/green-blog/2008/09/green-ideas-overheard-at-itexpo-west.html" />
    <id>tag:blog.tmcnet.com,2008:/green-blog//38.37736</id>

    <published>2008-09-22T12:14:26Z</published>
    <updated>2008-09-22T12:48:17Z</updated>

    <summary>Several ideas/observations overheard at ITEXPO West last week in Los Angeles...1. Get rid of the ethanol subsidy&#160;Ethanol production--from grains as opposed to biowaste--is being criticized for generating more pollution than it solves through processing and transportation.Kind of like LEED buildings...</summary>
    <author>
        <name>Brendan Read</name>
        <uri>http://blog.tmcnet.com/green-blog/</uri>
    </author>
    
        <category term="Carbon Offsets" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Environment" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Greenocrite" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="automotive" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="government initiatives" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="electric" label="electric" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="energyreduction" label="energy reduction" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="environment" label="environment" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ethanol" label="ethanol" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="itexpo" label="ITEXPO" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nuclearpower" label="nuclear power" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="oilshale" label="oil shale" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tarsands" label="tar sands" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="transit" label="transit" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="transportation" label="transportation" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/green-blog/">
        <![CDATA[Several ideas/observations overheard at ITEXPO West last week in Los Angeles...<br /><br />1. Get rid of the ethanol subsidy&#160;<br /><br />Ethanol production--from grains as opposed to biowaste--is being criticized for generating more pollution than it solves through processing and transportation.<br /><br />Kind of like LEED buildings being erected in car-oriented office parks, gouged out of what had been environmentally-beneficial fields, wetlands, forests...<br /><br />2. Go nuclear, like France has done. Get away from coal, heavy oil, natural gas, hydro...<br /><br />There is some logic here. The big question with nuclear is what to do with the spent fuel.&#160;Those costs must be factored into the price.<br /><br />Then again, compared with bird-killing tailing ponds from tar sands production, blowing up mountaintops and gouging craters for coal, the refining process for oil and natural gas, damming up rivers for hydro...<br /><br />3. Invest in electric high-speed rail, again like France<br /><br />Makes sense. Electric rail transportation emits far fewer total emissions than driving and flying and requires much less greenspace.&#160;<br /><br />Air and road travel have long had free rides--including on the environment--thanks to enormous direct and indirect subsidies that had put private rail passenger transportation out of business.&#160;<br /><br />The transportation picture, and the environment and energy, not to mention urban development, would have looked much different, had there been a true free market competitive level playing field between modes.<br /><br />To redress this balance there needs to be heavy government investment--like which was made on the Interstates and in airports that had nearly eliminated passenger and urban rail.<br /><br />There is a high-speed rail vote going to the California electors this fall. There are also other transit funding measures on or will likely be on the ballot (a future entry in the Green Blog will look at them but this article in the July issue of the transit trade magazine <a href="http://www.metro-magazine.com/Article/Story/2008/07/Transit-Projects-Seek-Voter-Approval-for-Financial-Support.aspx">Metro </a>gives a good primer.&#160;<br /><br />3. Look at shale and other oil sources<br /><br />There is nothing evil about oil per se from any source, but the final costs from them must include all the direct and indirect environmental expenses incurred.<br />Anything less is a subsidy...<br />]]>
        
    </content>
</entry>

<entry>
    <title>Green Technology Conference</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/green-blog/2007/08/green-technology-conference.html" />
    <id>tag:blog.tmcnet.com,2007:/green-blog//38.33377</id>

    <published>2007-08-16T22:45:31Z</published>
    <updated>2007-08-16T22:49:45Z</updated>

    <summary><![CDATA[Please accept my invitation to be part of TMC&rsquo;s newest event. Here is a recent invitation we sent out. In case you missed it, here it is. Hope to see you at this show. Our attendance is already ahead of...]]></summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Carbon Offsets" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Environment" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Green Investing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Greenocrite" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="automotive" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="carbon footprint" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="coal-to-liquid" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="corporate initiatives" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="data center" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="government initiatives" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="green technology" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="ip communications" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="solar" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="water" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="wind" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="carbonemissions" label="carbon emissions" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="carbonfootprint" label="carbon footprint" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="conference" label="conference" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="green" label="green" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greentechnology" label="green technology" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greentechnologyworld" label="green technology world" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tradeshow" label="trade show" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/green-blog/">
        <![CDATA[<div>Please accept my invitation to be part of TMC&rsquo;s newest event. Here is a recent invitation we sent out. In case you missed it, here it is. Hope to see you at this show. Our attendance is already ahead of projections and our free passes will likely be sold out soon.<br />
</div>
<div>---</div>
<div><br />
If you are concerned about how your company is impacting the environment, or perhaps looking for ways to increase efficiency and reduce your energy consumption while minimizing waste, then you need to join us at the Los Angeles Convention Center on September 11th and 12th for the <a title="http://www.tmcnet.com/green/green-technology-world-conference/" href="http://www.tmcnet.com/green/green-technology-world-conference/">Green Technology World Conference</a>. <br />
</div>
<div><br />
The <a title="http://www.tmcnet.com/green/green-technology-world-conference/" href="http://www.tmcnet.com/green/green-technology-world-conference/">Green Technology World Conference</a> is the premier event focused on educating you about technologies, essential issues, and trends that enable businesses to operate more efficiently, thereby creating a positive impact on both your business and the environment. The conferences will feature <a title="http://www.tmcnet.com/green/green-technology-world-conference/07/conferences.htm" href="http://www.tmcnet.com/green/green-technology-world-conference/07/conferences.htm">presentations</a> from executives from <a title="http://www.tmcnet.com/green/green-technology-world-conference/07/speaker-list.htm" href="http://www.tmcnet.com/green/green-technology-world-conference/07/speaker-list.htm">successful organizations</a> that have implemented green policies and seen tremendous results. </div>
<div><br />
You can attend the Green Technology World Conference for FREE if you <a title="http://www.tmcnet.com/green/green-technology-world-conference/07/registration.aspx" href="http://www.tmcnet.com/green/green-technology-world-conference/07/registration.aspx">register in advance</a>. The conference will feature educational sessions, panel discussions, keynote presentations, networking events, and an exhibit hall featuring leading companies showcasing their green technologies. And it&rsquo;s all FREE when you <a title="http://www.tmcnet.com/green/green-technology-world-conference/07/registration.aspx" href="http://www.tmcnet.com/green/green-technology-world-conference/07/registration.aspx">register in advance</a>. </div>
<div><br />
Don&rsquo;t miss this groundbreaking event. We have put a great deal of effort into making Green Technology World Conference a totally unique event that will provide the best information for you, creating an unsurpassed educational opportunity for all. There is no cost to attend, but the benefits can save your company thousands and help save the environment for everyone. </div>
<div><br />
We look forward to seeing you in Los Angeles. </div>
<div><br />
Regards, </div>
<div><br />
The Green Technology World Conference Team</div>]]>
        
    </content>
</entry>

<entry>
    <title>Live Earth More Good Than Harm</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/green-blog/2007/07/live-earth-more-good-than-harm.html" />
    <id>tag:blog.tmcnet.com,2007:/green-blog//38.33045</id>

    <published>2007-07-07T16:40:41Z</published>
    <updated>2007-07-07T16:43:31Z</updated>

    <summary>Greg has a post titled Live Earth More Harm Than Good? Which points out the negatives associated with producing massive amounts of carbon gas in an effort to reduce the amount of carbon gas we generate. Quite a dilemma, right?...</summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Carbon Offsets" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Greenocrite" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="government initiatives" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="green technology" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="algore" label="al gore" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenocrite" label="greenocrite" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="liveearth" label="live earth" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/green-blog/">
        <![CDATA[<div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 11.5pt; COLOR: #333333">Greg has a post titled <a href="http://blog.tmcnet.com/green-blog/environment/live-earth-more-harm-than-good.asp">Live Earth More Harm Than Good</a>? Which points out the negatives associated with producing massive amounts of carbon gas in an effort to reduce the amount of carbon gas we generate. Quite a dilemma, right?</span></div>
<div style="MARGIN: 0in 0in 0pt">&nbsp;</div>
<div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 11.5pt; COLOR: #333333">Really, the naysayers are wrong on this one. The awareness generated by this event far outweigh the carbon emissions of the corporate jets, etc. The world needs to come together &ndash; especially the third world and the US and decide we are going to start focusing more on the environment.</span></div>
<div style="MARGIN: 0in 0in 0pt">&nbsp;</div>
<div style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 11.5pt; COLOR: #333333">Europe, Australia and other countries are ahead of others in this respect and a single galvanizing event like this concert is a positive step towards assuring a healthy tomorrow for our descendants.</span></div>]]>
        
    </content>
</entry>

<entry>
    <title>Are You a Greenocrite?</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/green-blog/2007/07/are-you-a-greenocrite.html" />
    <id>tag:blog.tmcnet.com,2007:/green-blog//38.33020</id>

    <published>2007-07-05T13:13:48Z</published>
    <updated>2007-07-05T13:18:00Z</updated>

    <summary>I have to agree partially with Tom Young of VNUNET when he says companies have to do more to be really green. It is easy to make announcements but backing them up is always a challenge. Still, the trend towards...</summary>
    <author>
        <name>Rich Tehrani</name>
        <uri>http://blog.tmcnet.com/blog/rich-tehrani/</uri>
    </author>
    
        <category term="Carbon Offsets" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Greenocrite" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="carbon footprint" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="corporate initiatives" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="green technology" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="100mph" label="100 mph" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="environment" label="environment" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenliving" label="green living" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greentechnology" label="green technology" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="greenocrite" label="greenocrite" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hummer" label="hummer" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="porsche" label="porsche" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="prius" label="prius" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="speeding" label="speeding" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="toyota" label="toyota" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.tmcnet.com/green-blog/">
        <![CDATA[<div style="MARGIN: 0in 0in 0pt">I have to agree partially with Tom Young of VNUNET when he <a href="http://www.vnunet.com/computing/analysis/2193461/green-initiatives-exercise">says</a> companies have to do more to be really green. It is easy to make announcements but backing them up is always a challenge. Still, the trend towards thinking green has improved corporate recognition that organizations can make the world a better place and save money at the same time.</div>
<div style="MARGIN: 0in 0in 0pt">&nbsp;</div>
<div style="MARGIN: 0in 0in 0pt">I always have to wonder though, when I hear stories about people driving more than 100 MPH in a Toyota Prius&hellip; To be green must we change every aspect of our lives? In other words, are you better off driving 100 MPH in a Hummer than a hybrid?</div>
<div style="MARGIN: 0in 0in 0pt">&nbsp;</div>
<div style="MARGIN: 0in 0in 0pt">The point is, are we too focused on calling each other out if we are not as green as possible? Should we as a society be more laid back and be happy that triple-digit speeds were achieved in a fuel efficient vehicle instead of a Porsche?</div>
<div style="MARGIN: 0in 0in 0pt">&nbsp;</div>
<div style="MARGIN: 0in 0in 0pt">In the end, there is always a quality of life issue that should be balanced with our love of the environment. For example, I am sure many environmentally conscious consumers are in the same demographic that want an iPod or iPhone. Do we not purchase these devices to prove our greenness?</div>
<div style="MARGIN: 0in 0in 0pt">&nbsp;</div>
<div style="MARGIN: 0in 0in 0pt">Each of us must do what we feel is best to balance our personal enjoyment with the needs of the environment. If society as a whole can reduce our carbon emissions by 10% or more because of awareness and at the same time take a minor hit to our quality of life while saving money, we are all winners. So are our children.</div>
<div style="MARGIN: 0in 0in 0pt">&nbsp;</div>
<div style="MARGIN: 0in 0in 0pt">Still, let&rsquo;s be wary of people who spend too much time trying to point out &ldquo;greenocrites.&rdquo; After all, no one wants to go back to the Stone Age.</div>]]>
        
    </content>
</entry>

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