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SoundBite Communications has a 'greensmart' solution that saves trees, which convert CO2 to oxygen among other life-providing benefits, which is reminding consumers or businesses of coupons or other rewards they are entitled to by receiving the coupon or reminder through e-mail, text messages or an automated phone call. 

By simply showing the text message, the reward could be activated at their next purchase. If someone doesn't want the promotional offer, they simply delete it. It doesn't get any easier than that, and all while reducing the consumption of paper.

Those savings are significant. According to SoundBite's PR, one tree can make almost 17 reams of paper, with a significant portion of it ending up as direct mail or bills. The billing industry discovered that by switching to online billing, a household can save 6.6. pounds of paper a year. If 20 percent of households switched to electronic bills and payments, almost 2 million trees would be saved each year, along with a reduction of over 100 million pounds of paper. 

Domestically in 2006 alone, direct mail volume grew by 1.4 billion pieces, to a total of more than 213 billion pieces of direct mail a year (USPS 2006 Annual Report). With one tree creating 8,333 sheets of paper, converting direct mail coupons to mobile coupons can save thousands of trees. 

The green benefits do not stop there. Avoiding printing unwanted coupons saves the emissions and other environmental losses incurred by making, printing, transporting, and delivering (and returning/disposing/recycling) these ducats.

The smartest computing solution environment-wise for organizations is to go dumb, as in dumb terminals.  

Richard 'Zippy' Grigonis, executive editor, Internet Telephony reports that network computing either with purpose-built thin-client systems or even 'lobotomized' PCs connected to a network server use less power than 'intelligent' PCs. 

Let's look at the numbers. Assuming flat panel LCD monitors (FPMs) at each workstation, and 300 watts (W) for a router, hubs, and firewall appliances for all scenarios: 

'Smart System' --120W for typical PC  

'Dumb' Systems: --100W for dumb PC 

Or --43.5W (40W alone for the FPMs) for fanless thin-client dumb terminals 

Plus 1000 W for fat server, off two load-sharing power supplies, to support dumb PCs and terminals 

Based on this it only takes 9 to 10 dumb units: thin-clients or dumb PCs connected to a fat server to equal the power consumption of 11 smart PCs. Beyond that you are 'green computing'. 

There are also other advantages of going dumb. These are lower IT support costs and improved security because employees cannot knowingly or unknowingly load sniffer software or 'bot' the system or download and walk off with data. Theft risk is less because who wants a computer that is 'stupid'? 

There are thin-client computers such as by , but by no means exclusive to Devon IT, Netvoyager, and Sun:  

http://www.devonit.com/thin_client_computing/thin_clients_101.php 
http://www.netvoyager.co.uk/ 
http://www.sun.com/sunray/sunray2/ 
 

Dumb computing is also for telecommuting workers, especially home agents. It lessens the cost, complex, and security issues with supporting them. There are now commercial thin client boxes like the eeePC by Asus that needs only an Ethernet connection 

http://eeepc.asus.com/global/product.htm 

What your ROI is for switching from smart to dumb will depend on total costs, installation or equipment rebuild, and energy, IT savings, and monetized security benefits. There is not only direct energy savings from the hardware but also from reduced cooling demand: PCs produce heat, and it is ventilation and cooling rather than heating that draws the most power. 

The 'green' benefits are fewer greenhouse gas emissions and/or other environmental consequences such as e.g. land for hydro dams and generating stations, and for unsightly transmission and distribution equipment. 

The actual environmental savings will depend on where your energy supplier gets their electricity. Solar and wind are the cleanest followed by hydro, biofuels, and natural gas, though hydro has its environmental consequences i.e. destruction of open, oxygen-generating space for reservoirs. 

Oil-fired generators, especially those that get their supplies from tar sands whose production process is an ecological nightmare, and coal, especially that extracted by blowing up mountaintops, are down the list. They are especially reliant on scrubbers to remove sulfur dioxide, but in doing so produce CO2. 

For the eco-conscious are companies that sell green power to businesses and consumers. One example is Bullfrog Power. http://www.bullfrogpower.com
 
Thin-client computing may also lead to less e-waste because the units are smaller, with less toxic substances used in their construction (see the past post on this topic) and may less last longer because their principal obsolescence-prone component is the software. 

That 'small-is-beautiful' approach may make smart PCs the equivalent of SUVs. And that, according to the New York Times makes the PC vendors worried; they, like the automakers, rely on the big profits from the hulking but inefficient models. 

http://www.nytimes.com/2008/07/21/technology/21pc.html?pagewanted=1&_r=1&ref=business 

Will big "smart" PCs join the SUVs and the other dinosaurs? --BBR

Today is garbage and recycling day in my neighborhood. As I sort out the plastics, paper, and metals from the blue bin under our kitchen sink I am reminded why producer/seller-pay e-waste recycling programs like that just announced by the Province of Ontario http://www.ene.gov.on.ca/en/news/2008/071001.php can and will work: by assigning costs to waste. 

My community charges for trash pickup. You have to buy garbage tickets. The way to minimize the number of tickets you need to purchase is by recycling. Which is why I had my head under the kitchen sink this morning.

E-waste is a lot nastier than what I was rummaging through (I won't get into the subject of my other trash, which includes the so-far literally insoluble problem of handling cat litter). The hardware that we rely on relies on metals and plastics that are extremely toxic, such as cadmium, lead, chromium, PVCs, and polybrominated biphenyls, when released into the environment i.e. don't drink, breathe, or eat something that has been exposed to this stuff. The Iowa Department of Natural Resources (hmm. does 'DNR' mean the environment? Never mind...) has a great set of pages on this topic http://www.iowadnr.gov/waste/recycling/ewaste.html

By assigning costs to disposing e-waste hopefully the manufacturers and resellers will be prompted further to find ways to 'green-gineer' their products to reduce the amount of this garbage that could well end up in our bodies (making these goods also spews out toxins). At the same time, by making these items more expensive the buyers i.e. you and I will think twice about throwing them out and instead repair or find new uses for them. 

I'd like to see some entrepreneur buy discarded PCs and CRTs, strip them out and turn them into dumb thin-client terminals and web appliances, to be sold at the fraction of the cost of computers. Just like the smart people who thought of recycling inkjet cartridges. 

Rebuilding these units locally/regionally also reduces the enormous amount of greenhouse gas and other emissions incurred in shipping new computers such as from Asia. The hulking diesel-burning container ships are a major pollution source in port cities like Seattle and Vancouver, BC as the prevailing winds spread and dump the gases and particulates on homes and businesses.

The market is there. Most corporate functions such as contact centers do not require their individual users to make sufficient amounts of computations to demand processing capabilities at their desktops. Many residents just use their computers to websurf and send e-mail and SMS. So why buy all this toxin-larded hardware that also consumes a lot of power, thereby releasing more pollutants, when it isn't needed for the tasks at hand?

Applying costs to waste, and rewards for efficiency is the best way to get all of us to go green.