Survey: Green Is Good, But How Do I Get There?

June 26, 2007
As industry-wide recognition of the need to go green accelerates, companies are realizing that it’s one thing to get behind an environmentally friendly green initiative; it’s quite another challenge to actually do something about it.
A recent survey by the Green Technology Initiative (GTI), a UK-based organization that is in some ways similar to the U.S.-based Green Grid, found that the overwhelming majority of British businesses (95%) believe that reducing our carbon footprint is critical to an overall green strategy.
Ironically, about 70% of those surveyed have no target to reduce their own carbon footprint.
Dan Sutherland, founder of GTI, said: “What we are doing in IT today is not sustainable. Systems efficiency is the cheapest and easiest way of reducing the carbon footprint of the work you do and delivered properly it has the benefit of bringing down costs across the board. Whilst undoubtedly UK enterprises are willing to take action, many lack the incentive, knowledge and resources to make immediate changes.”
The survey also found that many expect industry and government to take the lead in reducing harmful emissions.
The Green Grid is a consortium of information technology companies and professionals seeking to improve energy efficiency in data centers around the globe. The Green Grid is compriosed of nearly 70 member companies, including AMD, APC, Dell, HP, IBM, Intel, Microsoft, Rackable Systems, Spraycool, Sun, and VMWare, and others.
Founding partners of the Green Technology Initiative include Saatchi and Saatchi, Global Crossing, Carrenza, and edf Energy.

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