The Rise of the Machines

Jim Machi : Industry Insight
Jim Machi

The Rise of the Machines

This is my last blog about CTIA, at least for now.  Outside of all the 3G/4G network noise and whose network is faster (I wonder when we will see 5G hype) and Android phones, the show had a good business rhythm. 
Since Shaun White was on display at one side of the show floor and I didn't want to get caught up in that, I went to the other side of the show floor. And lo and behold I ran in the M2M (Machine to Machine) area. Given the Terminators are the ultimate in M2M communication, I thought they should have had a life-size Terminator there to counter Shaun! 
Well, most of that part of the floor was more about asset tracking. I'm sure to those people it is uber interesting - even the pill container (like an aspirin container) tracker.  And even dog tracking. Units on dogs talking to a unit tracker someplace so you can find Fido. The ultimate in machine to machine. But I also saw a company called WindTrac that had some cool M2M technology. Interestingly enough, they were not in this area but some other part of the show floor. They had a bullet-proof vest with a tracker on it - so if the vest was hit and the wearer went down, someone would know his/her location. Very cool. I don't know if they were going to sell any at CTIA, but they did say they go to law enforcement type tradeshows and sell them there. Good for them. I'm looking forward to seeing more and more M2M applications in the years to come.

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