Jim Machi : Industry Insight
Jim Machi

February 2016

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What I'm Seeing at MWC 2016 Right Now

February 23, 2016



Mobile World Congress is like the Super Bowl of the mobile industry.  The crowd comes hoping to see a great game, the players take the field and perform, over the top outings are the half-time show, and the crazy marketing are the commercials.  Some are great, and some are not.  On the marketing side, what I expected to see, I saw.

Next-Generation Services at WebRTC Japan

February 16, 2016




Today I spoke at WebRTC Conference Japan.  My message was about how next generation services will really be what drives the future of WebRTC. Take for example, Romo. Romo is an affordable, personal robot that uses your iDevice as his brain with WebRTC.


The Flexible App Strategy

February 9, 2016


Dialogic has long been associated with communications applications.  Over the years, billions of dollars of value-added services have been enabled because an innovative, and revenue producing, application was “Built on Dialogic”.  We were the engine driving the applications.  Many of our hardware and software enabling products were and still are used in ways that we could not have imagined when we designed them. 

What to expect at MWC 2016

February 2, 2016



The biggest, baddest (and I mean that in the best way possible!) communications show on the planet, Mobile World Congress, is only 3 weeks away.  What are we to expect to see there, at least from a perspective of messaging and marketing?  Typically this is the show where overboard on marketing is the norm, as companies think that a cool unique message may actually draw a lead into their booth.

First of all, we’ll see the old guard complaining about the OTT guys. 

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