Jim Machi : Industry Insight
Jim Machi

November 2016

You are browsing the archive for November 2016.

Ad Blockers vs Mobile Advertisers

November 29, 2016

In September, I wrote a blog on why mobile advertising is expected to grow based on Mary Meeker’s yearly Internet Trends report. Something to be considered is that there is also an opposing force to this: ad blockers. When you think of ad blockers, you probably think of it as an extension on your browser on your desktop that can only block ads when browsing on your computer. Ad blockers have kept up with the times and now provide smartphone-wide ad blocking...mostly with the exception of native ads.

Comparing Different Types of Mobile Ads

November 22, 2016

Now that access to the internet via mobile devices is past 50% compared to access via desktop, it makes sense that internet models of making money is becoming prevalent in the mobile world. Unlike ads in traditional platforms such as TV or radio, these ads get especially crafty on mobile. Here are the different types of ads that are shown on mobile devices.

Location-Based Ad

The Growth of Mobile Advertising

November 15, 2016

Given that more than 50% of consumers are accessing the internet via mobile devices now, it stands to reason that the internet model of advertising would come to mobile access. After all, websites are now designed specifically for mobile devices in addition to desktop, so why wouldn’t desktop internet models of making money also apply?  That is, seeing ads pop up on your browser screen after you’ve done a search. 

LTE And (Over) A 1000 Words

November 8, 2016

If you go to the Global mobile Suppliers Association website, you can get some very interesting information in the form of white papers and other content. In fact, you can get the picture above if you click here.  And that picture really does say a 1000 words.

First of all, and this no news, LTE has been the fastest growing mobile system ever. 

NFV Needs to Get Out of the Muck

November 1, 2016

Almost two years ago, this Heavy Reading whitepaper came out. Today, NFV MANO is still an issue that is holding back NFV.  Don’t get me wrong, the concept of an orchestration layer to manage different VNFs from different vendors is good.  The promise of best of breed VNF software being plugged into an overall NFV solution is great.  

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